iWorld
ShareChat releases insights on #9pm9minutes
MUMBAI: Social media platform ShareChat has released the user insights on #9pm9minutes that replicates the sense of unity among the users on the platform. Users started engaging on #9pm9minutes since Saturday 6 pm and the platform witnessed more than 100,000 user-generated content (UGC) posts till 11 pm on Sunday.
The home-grown social media platform has observed more than 100 million views on the posts, with more than five million engagements that include comments, likes, favorites etc. The posts received more than 10 million shares on WhatsApp.
Hindi ranks as the top language with about 25000 UGC posts, with 30 million views and almost half-a-million WhatsApp shares. Telugu was close in terms of engagement with 22000 UGC posts, with 32 million views and 0.7 million WhatsApp shares. The platform has also seen encouraging contributions from other languages like Tamil, Punjabi, Gujarati, Kannada, Malayalam, Marathi, Bengali etc.
ShareChat participated in #9pm9minutes to celebrate the spirit of Indianness and spread positivity to stand united against the fight with CoronaVirus, as wished by prime minister Narendra Modi.
ShareChat currently has over 60 million monthly active users. It is available in 15 languages including Hindi, Punjabi, Marathi, Kannada, Tamil, Telugu, Malayalam, Gujarati, Bengali, Odia, Haryanvi, Rajasthani, and Urdu.
iWorld
Banijay Asia’s The 50 tops OTT charts with 8.1 million JioHotstar views
Reality competition becomes most watched show on JioHotstar in debut week.
MUMBAI: Fifty contestants walked into a palace, but millions of viewers showed up for the drama. Reality competition The 50, produced by Banijay Asia, has emerged as the most watched show on JioHotstar, clocking 8.1 million views in its debut week. The figure, reported by Ormax Media, places the show at the top of the OTT viewership charts and marks a strong opening for the digital reality format.
Adapted from a popular French format, The 50 brings together 50 personalities from television, digital platforms, music and reality shows inside a grand palace setting. Over the course of a 50 day competition, participants form alliances, compete in unpredictable tasks and navigate eliminations as the field steadily narrows.
Guiding the game is a mysterious figure known as The Lion, an unseen game master whose voice introduces twists, challenges and strategic turns throughout the show, adding an extra layer of suspense to the contest.
What distinguishes The 50 from typical reality competitions is its audience driven prize structure. Instead of the winner taking home the final reward, the prize is awarded to one of the winner’s registered followers through the show’s dedicated app. The mechanism effectively turns viewers into participants, allowing fans to have a direct stake in the outcome.
The contestant lineup features a mix of television actors, reality stars and digital creators, including Karan Patel, Urvashi Dholakia, Divya Agarwal, Mr Faisu and Dushyant Kukreja, each bringing their own fan following to the show.
With its blend of celebrity personalities, strategic gameplay and interactive viewer participation, The 50 has quickly carved out a strong foothold in India’s digital entertainment landscape. Its 8.1 million views in the opening week underline the growing appetite for large scale reality formats designed specifically for OTT audiences.
