iWorld
Now brands can manage Facebook ads on the go
MUMBAI: Facebook has announced that it will now help advertisers to manage their Facebook ads on the go with an ads manager on mobile devices.
Using the Facebook (iOS, Android and mobile site) apps, marketers can now pause or resume campaigns. Brands can also edit budgets and schedules. The service will allow brands to view insights and respond to alerts. They can also bookmark on their Facebook app.
The social media company in its blog mentioned that it will be rolling out the feature globally in the coming days and by the end of the summer, all advertisers will have access to it.
Interestingly, Google too released native iOS and Andrioid apps for its Adwords Express, an ad platform, at the same time. The service is aimed at getting small businesses on board. The feature is currently available only for the US market.
The move by both Facebook and Google will make lives of marketers much easier moving forward.
iWorld
Banijay Asia’s The 50 tops OTT charts with 8.1 million JioHotstar views
Reality competition becomes most watched show on JioHotstar in debut week.
MUMBAI: Fifty contestants walked into a palace, but millions of viewers showed up for the drama. Reality competition The 50, produced by Banijay Asia, has emerged as the most watched show on JioHotstar, clocking 8.1 million views in its debut week. The figure, reported by Ormax Media, places the show at the top of the OTT viewership charts and marks a strong opening for the digital reality format.
Adapted from a popular French format, The 50 brings together 50 personalities from television, digital platforms, music and reality shows inside a grand palace setting. Over the course of a 50 day competition, participants form alliances, compete in unpredictable tasks and navigate eliminations as the field steadily narrows.
Guiding the game is a mysterious figure known as The Lion, an unseen game master whose voice introduces twists, challenges and strategic turns throughout the show, adding an extra layer of suspense to the contest.
What distinguishes The 50 from typical reality competitions is its audience driven prize structure. Instead of the winner taking home the final reward, the prize is awarded to one of the winner’s registered followers through the show’s dedicated app. The mechanism effectively turns viewers into participants, allowing fans to have a direct stake in the outcome.
The contestant lineup features a mix of television actors, reality stars and digital creators, including Karan Patel, Urvashi Dholakia, Divya Agarwal, Mr Faisu and Dushyant Kukreja, each bringing their own fan following to the show.
With its blend of celebrity personalities, strategic gameplay and interactive viewer participation, The 50 has quickly carved out a strong foothold in India’s digital entertainment landscape. Its 8.1 million views in the opening week underline the growing appetite for large scale reality formats designed specifically for OTT audiences.
