iWorld
Ditto TV introduces new #TVBuddy campaign
MUMBAI: Zee’s over-the-top (OTT) platform Ditto TV has launched a new campaign called #TVBuddy, which makes viewers aware of the people who have similar TV viewing habits.
Coming from the bouquet of Zee Digital Convergence, the #TVBuddy campaign narrates how one always discusses their favorite TV shows with someone far away.
#TVBuddy bridges gaps and brings together common interests of people wanting to view similar things on TV irrespective of being in different cities according to their comfort and convenience. If one is watching Jodha Akbar in their apartment in Mumbai, their TVBuddy can watch it at the same time in another timezone, like Sydney.
“Indians are like flamingos. They flock together, even virtually while watching TV. As this insight has a strong connect, we kept the film simple to demonstrate dittoTV’s role in the lives of Indian viewers,” said Scarecrow Communications founder and director Manish Bhatt.
Talking about the campaign, Zee Digital Convergence CEO Debashish Ghosh added, “Zee has always been an innovator in the media industry over the period of 22 years. Its content has always resonated with the audiences and now we have taken it a notch higher with dittoTV. We believe that India is a country where we celebrate every occasion together; with #TVBuddy campaign we are aiming to lend TV viewing experience a personal touch where you can watch your favorite movie, TV show or a match with your TV buddy who may be miles apart from you. The essence of Indian audiences who have evolved with just one TV set today now have TV at the tip of their fingers!’’
Scarecrow Communications founder and director Arunava Sengupta informed, “In the category of these app-based products, because of individual consumption, the selling point always has been about offering a personal space. But dittoTV breaches the wall and talks about consuming the entertainment together, instead of being confined to their own personal space. This, we believe, has a potential to create a disruption in the category.”
TV buddies can watch live TV on their smart phones, tablets or laptops, by downloading the DittoTV app and install it on their devices. The app also has other features like ‘catch up’ that let people catch up with movies and TV serials from where they left them.
iWorld
Subedaar puts Indian original cinema on the global map with record-breaking Prime Video debut
MUMBAI: Prime Video has a runaway hit on its hands. Subedaar, the gritty action drama starring Anil Kapoor, has stormed to become the most-watched Indian original movie on the platform in its opening weekend, cracking the Top 10 across 31 countries and landing in 91 per cent of India’s pin codes within days of its March 5 premiere.
The film, a visceral, emotionally-charged story of a retired soldier, Subedaar Arjun Maurya, wrestling with civilian life amid crime and corruption, has struck a nerve. Directed by Suresh Triveni and co-starring Radhikka Madan, Mona Singh, Saurabh Shukla, Aditya Rawal, Faisal Malik, and Khushboo Sundar, the film is already being hailed as a showcase for what Indian original storytelling can achieve on the world stage.
“Subedaar’s success is a reflection of the growing scale and global resonance of Indian storytelling,” said Nikhil Madhok, director and head of originals at Prime Video India. “The film’s emotional narrative, its rooted portrayal of a soldier confronting his toughest battles beyond the battlefield, has struck a chord. Anil Kapoor delivers an acting masterclass, while Suresh Triveni’s solid direction and great performances from the ensemble cast have resulted in love and appreciation from customers across the world.”
Kapoor, 62, has been here before, but rarely at this altitude. Written by Triveni and Prajwal Chandrashekar, with dialogues by Triveni, Saurabh Dwivedi, and Chandrashekar, the film is a production by Opening Image Films in association with Anil Kapoor Film & Communication Network (AKFCN), produced by Vikram Malhotra, Kapoor, and Triveni.
Subedaar streams exclusively on Prime Video in Hindi, Tamil, and Telugu across India, and in over 240 countries and territories worldwide.
For Prime Video, the numbers tell the real story: one weekend, one film, a global footprint, and a very loud signal that Indian original cinema is no longer just travelling well. It’s arriving.
