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Art meets tech in the Media.Monks open house as they successfully decode virtual production

Virtual Production merges live-action footage with CGI in real-time.

Mumbai: Media.Monks India, global creative and tech production company, has successfully hosted the first-of-its-kind virtual production open house in collaboration with Unreal Engine and ARK Solutions NCAM. The full day event was held in their Noida studio, bringing together filmmakers to explore virtual production and its potential to change the landscape of Indian cinema. With multiple virtual production films under their belt, MM took the audience through their approaches, and their learnings from these experiences - breaking down each scene from virtual assets to physical sets and premiered a live demo of multiple scenes from a recently shot film, highlighting their impressive capabilities.

Virtual Production merges live-action footage with computer-generated imagery (CGI) in real-time, offering filmmakers unprecedented creative control over their films. By reducing post-production time and costs, it's a popular choice worldwide.

Over 100 filmmakers from major production houses and independent filmmakers from Mumbai, Bangalore, Delhi, Chennai and Hyderabad attended the hands-on event, which showcased the latest virtual production innovations. It was an opportunity to test and understand the magic behind virtual production and interact with the team and tech.

Adding to this MM’s CCO- art & tech, John Paite says, “We’re very excited by the overwhelming support and interest shown by some of the most celebrated and established filmmakers in the country. The film industry is highly competitive so it was an extremely refreshing and unique experience to be able to interact and work together on something that has the potential to change our industry for the better.”

MD Robert Godinho further added, “ The event was well accepted and we saw a lot of potential collaborations and learning emerge from it. In line with the Media.Monks vision we intend to do more such open houses across the country, sharing our learnings on Art-Tech developments and of course learning a lot on the way from industry specialists. The goal would be to have a platform for artists to collaborate and further build our vision of an artist first community.”

The event had Whistling Woods, one of Asia’s premier film, communication and creative arts institute CTO - Chaitanya Chinchlikar, as their guest speaker who spoke about the VP industry globally and how VP is the need of the hour.

The virtual production open house was evidence that collaboration between different skill sets is not only possible but preferable for creating groundbreaking work. SVP Growth - the curator of this event - Gayatri Sethi mentioned, “Great work is inevitable when great minds come together. With Media.Monks India's passion for creative collaboration, India's most creative minds now have access to the latest filmmaking innovations and experts to take their vision to the next level. The only limitation now is their imagination.”

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