"Channel surfing will continue despite the cricketing World Cup!" : Ashish Bhasin Initiative Media president
"Primetime viewing will not be affected by the World Cup" : Shashi Sinha Lodestar Media executive director
Pepsi launches TVC with international cricketers
"We will do deals for our clients as long as they are cost-effective" : Punitha Arumugam Madison Media (West) COO
Marketers expect budgets to go up next year : US study