MAM
Wunderman Thompson India launches WT Health
Mumbai: Wunderman Thompson India has announced the launch of its healthcare specialist unit Wunderman Thompson Health (WT Health).
Wunderman Thompson India’s new specialized practice offers a unique suite of services which will help health and wellness brands connect more meaningfully with consumers and healthcare professionals (HCPs) across all platforms of communication.
With a multidisciplinary team of more than 100, WT Health has experts across creative, medico legal, compliance and public health; ensuring that technology, creativity and data are drivers of humanizing the healthcare and wellness experience.
Commenting on the launch, Wunderman Thompson South Asia chief executive officer Shamsuddin Jasani said, “We couldn’t have chosen a better time to launch our specialized practice of Wunderman Thompson Health as the healthcare market is poised for exponential growth owing to an unprecedented demand for robust health and wellness solutions. Health and wellness brands are on the lookout for a partner that understands the specific nuances of healthcare marketing, and we believe we can provide business solutions to brands and can unlock growth by leveraging our core strengths of creative, strategy and martech.”
Wunderman Thompson India director – business development Srikant Subramanian commented, “Advances in technology make the next chapter in healthcare delivery very exciting. In the ever evolving, and digitally transforming ecosystem, it’s so important to create tailored communication for each audience, and develop optimized ways to engage with them, be it HCPs, patients, MRs, or pharmacies. Our strategic technology partnerships, leveraged using our in-house medical professionals, allows us to provide truly end-to-end omnichannel healthcare delivery.”
With vast experience across renowned health and wellness brands such as GSK, Zydus Wellness, Sanofi, Unilever, Pfizer, Bayer, Abbott, Mankind, Dr. Reddy’s in several therapy areas such as diabetology, cardiology, pediatrics, Covid care, central nervous system, WT Health will be focused on driving excellence in an evolving healthcare sector and delivering products that are insight driven and innovative to make a positive impact with key stakeholders.
Wunderman Thompson India senior VP and executive business director Samarth Shrivastava added, “It’s an incredibly exciting time to be working in healthcare. Healthcare has evolved massively in the last 19 months compared to the last 19 years. Current developments have forced the industry to evolve at an unprecedented pace and have dramatically accelerated digital health’s adoption. With its pedigree in strategy and its complete suite of services, Wunderman Thompson Health has a unique offering which will help clients achieve their objectives in these dynamic times.”
Brands
Raj Cooling Systems launches Agreyas appliances brand
Emraan Hashmi named brand ambassador for consumer appliance push.
MUMBAI: A company known for cooling solutions is now heating up its ambitions in the home appliances market. Raj Cooling Systems Pvt. Ltd. has launched a new consumer appliances brand, Agreyas, marking its entry into India’s rapidly expanding home appliances sector valued at more than Rs 1.5 lakh crore. The move represents a strategic diversification for the company, which has traditionally focused on cooling solutions for residential, commercial and industrial applications. Through Agreyas, the firm plans to tap into growing consumer demand for energy efficient and technology driven household appliances.
To build brand visibility, Agreyas has appointed Emraan Hashmi as its brand ambassador. The campaign has been developed under the banner of Zoommantra Productions, with actor and filmmaker Rohit Roy contributing to the creative direction.
The brand’s initial portfolio will include mid premium air conditioners, washing machines, geysers and other white goods designed to cater to modern Indian households seeking efficient and reliable appliances.
Raj Cooling Systems, founder and chairman Kalpesh Ramoliya said the launch aligns with the company’s broader expansion plans.
“The launch of Agreyas is in line with our vision to build a strong presence in India’s consumer electronics and home appliances market. The brand has been developed as a standalone identity to meet the evolving needs of Indian consumers,” he said.
Hashmi said the collaboration comes at a time when Indian buyers are increasingly looking for innovative and functional home solutions.
“I’m looking forward to working with Agreyas at a time when consumers are seeking more innovative and efficient home products. The brand reflects changing consumer behaviour around functionality, innovation and ease of use,” he said.
Raj Cooling Systems plans to invest around 10 million dollars in developing the brand, with an additional 5 million dollars earmarked over the next three to five years for product development and distribution expansion.
Agreyas will follow a multi channel distribution approach, selling through online platforms, retail outlets and dealer networks aimed at both urban and semi urban markets across India.
With the launch, the company is positioning Agreyas as a standalone consumer facing brand while continuing to leverage its existing manufacturing, engineering and research capabilities built through its core cooling solutions business.
