MAM
WC triumph to give team members Hyundai Vernas
MUMBAI: Hyundai Motor India (HMIL), which is the official ‘Car Partner‘ of the ICC Cricket World Cup 2011, has announced that all the members of the Indian cricket team will win the All-New Hyundai Verna if they succeed in winning the ICC Cricket World Cup 2011 tomorrow.
HMIL MD, CEO HW Park said, “As the official car partner for the ICC Cricket World Cup 2011, we will be extremely delighted to felicitate the Indian cricket team with All-New Verna much ahead of its market launch in the country. This is a part of our continuous effort to bring passion to the game of cricket and we have taken many such initiatives like the Hyundai Fan Park, First and Last ball tour amongst others during the entire world cup campaign. I wish team India all the very best and hope that they realise the dream of the nation to win the world cup.”
Hyundai organised many customer based initiatives during the event to bring the game closer to its fans. The Hyundai Fan Park is one such ongoing initiative, which included a marquee set up in prominent malls in the National Capital Region of Delhi, Mumbai and Chennai. These pavilions have giant screens which have been projecting all the matches of the World Cup, a cricket pitch for fans to display their cricketing talent, a fun zone where special tattoos and caricatures were done, cheerleaders and lots of games with interesting cricket memorabilia as prizes.
Brands
Raj Cooling Systems launches Agreyas appliances brand
Emraan Hashmi named brand ambassador for consumer appliance push.
MUMBAI: A company known for cooling solutions is now heating up its ambitions in the home appliances market. Raj Cooling Systems Pvt. Ltd. has launched a new consumer appliances brand, Agreyas, marking its entry into India’s rapidly expanding home appliances sector valued at more than Rs 1.5 lakh crore. The move represents a strategic diversification for the company, which has traditionally focused on cooling solutions for residential, commercial and industrial applications. Through Agreyas, the firm plans to tap into growing consumer demand for energy efficient and technology driven household appliances.
To build brand visibility, Agreyas has appointed Emraan Hashmi as its brand ambassador. The campaign has been developed under the banner of Zoommantra Productions, with actor and filmmaker Rohit Roy contributing to the creative direction.
The brand’s initial portfolio will include mid premium air conditioners, washing machines, geysers and other white goods designed to cater to modern Indian households seeking efficient and reliable appliances.
Raj Cooling Systems, founder and chairman Kalpesh Ramoliya said the launch aligns with the company’s broader expansion plans.
“The launch of Agreyas is in line with our vision to build a strong presence in India’s consumer electronics and home appliances market. The brand has been developed as a standalone identity to meet the evolving needs of Indian consumers,” he said.
Hashmi said the collaboration comes at a time when Indian buyers are increasingly looking for innovative and functional home solutions.
“I’m looking forward to working with Agreyas at a time when consumers are seeking more innovative and efficient home products. The brand reflects changing consumer behaviour around functionality, innovation and ease of use,” he said.
Raj Cooling Systems plans to invest around 10 million dollars in developing the brand, with an additional 5 million dollars earmarked over the next three to five years for product development and distribution expansion.
Agreyas will follow a multi channel distribution approach, selling through online platforms, retail outlets and dealer networks aimed at both urban and semi urban markets across India.
With the launch, the company is positioning Agreyas as a standalone consumer facing brand while continuing to leverage its existing manufacturing, engineering and research capabilities built through its core cooling solutions business.
