MAM
TV rules ad spends in NZ, Internet catching up fast
MUMBAI: The latest figures from the Advertising Standards Authority (ASA) show television captured the most advertising spending in 2011, pushing newspapers into second place. The internet is fast closing in on both in New Zealand.
The ASA revealed that TV accounted for 28.4 per cent of total advertising spend during 2011 and increased from $607 million in 2010 to $618 million in 2011.
Newspaper continued to be at No. 2 with 26.7 per cent share but registered drop in spends from last year’s $627 million to $582 million.
In 2011 online maintained its lead over radio, which it had established in 2010, as revenue jumped from $257 million (12 per cent of total ad spend) to $328 million (15.1 per cent).
As the emerging new media rose faster than old media, the total ad spending increased marginally in 2011 to $2.179 billion.
The report also added that search ads still account for the majority of spending in the new medium.
The figures for television consist of all cash revenue, including agency commission, excluding GST from free to air (including prime) and pay television.
The newspapers figure includes all cash revenue, including agency commission, excluding GST Goods and Services Tax) from all daily, Sunday and community newspaper titles in New Zealand. The revenue includes display, retail, classified and insert advertising.
The figures for online advertising expenditure are based on gross amounts charged to advertisers and inclusive of any applicable agency commissions. The 2011 figures include display Advertising which includes banners, skyscrapers, rich-media, streaming advertising, email, online video and other forms of interactive display advertising; classifieds, which include revenues from ads placed to buy or sell an item or service and search and directories advertising which includes revenues from online directories and search engine listings.
In case of radio the figure includes all cash revenue, including agency commission, excluding GST from members of the Radio Broadcasters Association (RBA). Actual returns comprised 99 per cent of the total radio advertising revenue for 2011. The total also includes an estimate for non-RBA members, Kiwi and student radio based on direct industry knowledge and projections based on market share.
Brands
Raj Cooling Systems launches Agreyas appliances brand
Emraan Hashmi named brand ambassador for consumer appliance push.
MUMBAI: A company known for cooling solutions is now heating up its ambitions in the home appliances market. Raj Cooling Systems Pvt. Ltd. has launched a new consumer appliances brand, Agreyas, marking its entry into India’s rapidly expanding home appliances sector valued at more than Rs 1.5 lakh crore. The move represents a strategic diversification for the company, which has traditionally focused on cooling solutions for residential, commercial and industrial applications. Through Agreyas, the firm plans to tap into growing consumer demand for energy efficient and technology driven household appliances.
To build brand visibility, Agreyas has appointed Emraan Hashmi as its brand ambassador. The campaign has been developed under the banner of Zoommantra Productions, with actor and filmmaker Rohit Roy contributing to the creative direction.
The brand’s initial portfolio will include mid premium air conditioners, washing machines, geysers and other white goods designed to cater to modern Indian households seeking efficient and reliable appliances.
Raj Cooling Systems, founder and chairman Kalpesh Ramoliya said the launch aligns with the company’s broader expansion plans.
“The launch of Agreyas is in line with our vision to build a strong presence in India’s consumer electronics and home appliances market. The brand has been developed as a standalone identity to meet the evolving needs of Indian consumers,” he said.
Hashmi said the collaboration comes at a time when Indian buyers are increasingly looking for innovative and functional home solutions.
“I’m looking forward to working with Agreyas at a time when consumers are seeking more innovative and efficient home products. The brand reflects changing consumer behaviour around functionality, innovation and ease of use,” he said.
Raj Cooling Systems plans to invest around 10 million dollars in developing the brand, with an additional 5 million dollars earmarked over the next three to five years for product development and distribution expansion.
Agreyas will follow a multi channel distribution approach, selling through online platforms, retail outlets and dealer networks aimed at both urban and semi urban markets across India.
With the launch, the company is positioning Agreyas as a standalone consumer facing brand while continuing to leverage its existing manufacturing, engineering and research capabilities built through its core cooling solutions business.
