MAM
Tanishq announces exclusive collection for Women’s Day
MUMBAI: Tanishq has created an exclusive Women’s Day edition to commemorate International Women’s Day on the 8 March. The collection aspires to celebrate the comprehensive spirit of today’s women. This exclusive edition aims to address the various accessories needs of today’s women, while expressing their individuality and personality.
The collection has intricate designs of exquisite Tanishq diamond and platinum jewellery. It captures the graceful elegance of today’s woman in a range of embellishments including pendants, chains, rings, necklaces, earrings among other essentials.
Tanishq head- category, design & marketing Ruchira Puri says, “The Woman’s Day special edition is an interesting collection and combination of jewellery pieces consisting of diamonds set in Platinum and Gold. This elegant and beautiful edition expresses the many moods of a woman and compliments her inherent beauty, strength and style. This edition is a tribute to women and our way of connecting and complimenting women across the country.”
The collection has intricate designs of exquisite Tanishq diamond and platinum jewellery. It captures the graceful elegance of today’s woman in a range of embellishments including pendants, chains, rings, necklaces, earrings among other essentials.
Tanishq head- category, design & marketing Ruchira Puri says, “The Woman’s Day special edition is an interesting collection and combination of jewellery pieces consisting of diamonds set in Platinum and Gold. This elegant and beautiful edition expresses the many moods of a woman and compliments her inherent beauty, strength and style. This edition is a tribute to women and our way of connecting and complimenting women across the country.”
Brands
Raj Cooling Systems launches Agreyas appliances brand
Emraan Hashmi named brand ambassador for consumer appliance push.
MUMBAI: A company known for cooling solutions is now heating up its ambitions in the home appliances market. Raj Cooling Systems Pvt. Ltd. has launched a new consumer appliances brand, Agreyas, marking its entry into India’s rapidly expanding home appliances sector valued at more than Rs 1.5 lakh crore. The move represents a strategic diversification for the company, which has traditionally focused on cooling solutions for residential, commercial and industrial applications. Through Agreyas, the firm plans to tap into growing consumer demand for energy efficient and technology driven household appliances.
To build brand visibility, Agreyas has appointed Emraan Hashmi as its brand ambassador. The campaign has been developed under the banner of Zoommantra Productions, with actor and filmmaker Rohit Roy contributing to the creative direction.
The brand’s initial portfolio will include mid premium air conditioners, washing machines, geysers and other white goods designed to cater to modern Indian households seeking efficient and reliable appliances.
Raj Cooling Systems, founder and chairman Kalpesh Ramoliya said the launch aligns with the company’s broader expansion plans.
“The launch of Agreyas is in line with our vision to build a strong presence in India’s consumer electronics and home appliances market. The brand has been developed as a standalone identity to meet the evolving needs of Indian consumers,” he said.
Hashmi said the collaboration comes at a time when Indian buyers are increasingly looking for innovative and functional home solutions.
“I’m looking forward to working with Agreyas at a time when consumers are seeking more innovative and efficient home products. The brand reflects changing consumer behaviour around functionality, innovation and ease of use,” he said.
Raj Cooling Systems plans to invest around 10 million dollars in developing the brand, with an additional 5 million dollars earmarked over the next three to five years for product development and distribution expansion.
Agreyas will follow a multi channel distribution approach, selling through online platforms, retail outlets and dealer networks aimed at both urban and semi urban markets across India.
With the launch, the company is positioning Agreyas as a standalone consumer facing brand while continuing to leverage its existing manufacturing, engineering and research capabilities built through its core cooling solutions business.
