Brands
Sunny Leone launches innerwear brand “Infamous by Starstruck”
MUMBAI: Popular Bollywood celebrity turned serial entrepreneur, Sunny Leone launched her very own innerwear brand “Infamous by Starstruck” exclusively on the first day of India Licensing Expo 2019 (the third edition of the country’s largest brand licencing platform). Bradford License India has been appointed as the brand’s official licencing agent.
Post her successful foray into the cosmetic industry, Leone now enters a $262 billion global licensing and merchandising industry by launching this brand in the innerwear category. With its third edition, India Licensing Expo is set out to connect global brands, retailers and manufacturers for two days of relationship building , deal making and trend spotting.
Leone’s brand was also felicitated with ‘The Most Engaging Brand on Social Media’ award at Labels Award powered by Marie Claire.
Speaking on her launch, Leone said “I’m really excited to launch Infamous by Starstruck at ILE 2019 which has offered us a platform to promote the brand in retail fraternity & find right licencing partner with huge retail muscle to take the brand forward in the global landscape. Infamous is for all kinds of women from all around the world.”
Brands
Raj Cooling Systems launches Agreyas appliances brand
Emraan Hashmi named brand ambassador for consumer appliance push.
MUMBAI: A company known for cooling solutions is now heating up its ambitions in the home appliances market. Raj Cooling Systems Pvt. Ltd. has launched a new consumer appliances brand, Agreyas, marking its entry into India’s rapidly expanding home appliances sector valued at more than Rs 1.5 lakh crore. The move represents a strategic diversification for the company, which has traditionally focused on cooling solutions for residential, commercial and industrial applications. Through Agreyas, the firm plans to tap into growing consumer demand for energy efficient and technology driven household appliances.
To build brand visibility, Agreyas has appointed Emraan Hashmi as its brand ambassador. The campaign has been developed under the banner of Zoommantra Productions, with actor and filmmaker Rohit Roy contributing to the creative direction.
The brand’s initial portfolio will include mid premium air conditioners, washing machines, geysers and other white goods designed to cater to modern Indian households seeking efficient and reliable appliances.
Raj Cooling Systems, founder and chairman Kalpesh Ramoliya said the launch aligns with the company’s broader expansion plans.
“The launch of Agreyas is in line with our vision to build a strong presence in India’s consumer electronics and home appliances market. The brand has been developed as a standalone identity to meet the evolving needs of Indian consumers,” he said.
Hashmi said the collaboration comes at a time when Indian buyers are increasingly looking for innovative and functional home solutions.
“I’m looking forward to working with Agreyas at a time when consumers are seeking more innovative and efficient home products. The brand reflects changing consumer behaviour around functionality, innovation and ease of use,” he said.
Raj Cooling Systems plans to invest around 10 million dollars in developing the brand, with an additional 5 million dollars earmarked over the next three to five years for product development and distribution expansion.
Agreyas will follow a multi channel distribution approach, selling through online platforms, retail outlets and dealer networks aimed at both urban and semi urban markets across India.
With the launch, the company is positioning Agreyas as a standalone consumer facing brand while continuing to leverage its existing manufacturing, engineering and research capabilities built through its core cooling solutions business.
