MAM
Robert Rose to address the marketing community in India
MUMBAI: One of the world's best known content marketing gurus, Robert Rose, will address the marketers, advertising professionals and digital publishers via a webinar presented by Scatter on 23 April. Robert has been at the forefront of content marketing and wears many hats. He's a keynote speaker par excellence, an author, an adviser to some of the globes best known organizations and one of the key people who have made Content Marketing World a magnum opus event.
Robert will dwell on the art and science of content marketing while spending some time on how technology enables marketers to meet the voracious appetite consumers have for content from brands. This webinar has been made possible after India's leading content marketing company, Scatter, connected with Robert last week and asked if he would address the marketing, advertising and publishing community in India. He immediately obliged and sounded excited about the opportunity to speak to an audience from a new geography outside the US.
In the past, Scatter has connected with thought leaders like Joe Pulizzi, Jeff Bullas, Guy Kawasaki etc. to help spread the word about the fundamentals and benefits of content marketing. Scatter has created over 50,000 pieces of content for over 200 brands since its inception. The webinar will be hosted by the CEO and Founder of Scatter, Rajan Srinivasan. Speaking on the opportunity to host this webinar, he said "Robert is a class act and his articulation of all things content marketing is very inspiring. I'm extremely excited about Robert sharing his experiences with the digital marketing community and can promise this will be one of the best marketing webinars of 2020."
Brands
Raj Cooling Systems launches Agreyas appliances brand
Emraan Hashmi named brand ambassador for consumer appliance push.
MUMBAI: A company known for cooling solutions is now heating up its ambitions in the home appliances market. Raj Cooling Systems Pvt. Ltd. has launched a new consumer appliances brand, Agreyas, marking its entry into India’s rapidly expanding home appliances sector valued at more than Rs 1.5 lakh crore. The move represents a strategic diversification for the company, which has traditionally focused on cooling solutions for residential, commercial and industrial applications. Through Agreyas, the firm plans to tap into growing consumer demand for energy efficient and technology driven household appliances.
To build brand visibility, Agreyas has appointed Emraan Hashmi as its brand ambassador. The campaign has been developed under the banner of Zoommantra Productions, with actor and filmmaker Rohit Roy contributing to the creative direction.
The brand’s initial portfolio will include mid premium air conditioners, washing machines, geysers and other white goods designed to cater to modern Indian households seeking efficient and reliable appliances.
Raj Cooling Systems, founder and chairman Kalpesh Ramoliya said the launch aligns with the company’s broader expansion plans.
“The launch of Agreyas is in line with our vision to build a strong presence in India’s consumer electronics and home appliances market. The brand has been developed as a standalone identity to meet the evolving needs of Indian consumers,” he said.
Hashmi said the collaboration comes at a time when Indian buyers are increasingly looking for innovative and functional home solutions.
“I’m looking forward to working with Agreyas at a time when consumers are seeking more innovative and efficient home products. The brand reflects changing consumer behaviour around functionality, innovation and ease of use,” he said.
Raj Cooling Systems plans to invest around 10 million dollars in developing the brand, with an additional 5 million dollars earmarked over the next three to five years for product development and distribution expansion.
Agreyas will follow a multi channel distribution approach, selling through online platforms, retail outlets and dealer networks aimed at both urban and semi urban markets across India.
With the launch, the company is positioning Agreyas as a standalone consumer facing brand while continuing to leverage its existing manufacturing, engineering and research capabilities built through its core cooling solutions business.
