MAM
Pune Marriott awards social media mandate to Tonic Media
MUMBAI: Pune Marriott Hotel and Convention Centre has appointed Tonic Media to handle its social media duties.
The agency will assist Pune Marriott to take the brand to newer heights on social media using some innovative properties online. Social media will not only target prospects but also look at creating long lasting relationships with its guests.
Pune Marriott GM Jatin Khanna said, “Pune Marriott has always been a thought leader and trendsetter in its category. With most of the Target Group now present on social media, digital plays a very important role for the hotel to form brand loyalists and increase positive word of mouth.”
Mumbai-based Tonic Media, which also handles social media marketing for Ramada, Dubai, McDonalds India, Baskin Robbins India and some other F&B outlets in Middle East, will apply their global digital marketing experience to Pune Marriott‘s online presence on social platforms.
Tonic Media CEO and founder Chetan Asher said, “We are very excited to work with the Marriott brand. We will be leveraging our vast experience in F&B and service industry to establish the property as a leader on social media. We have planned a phased strategy to build engagement and involve the user on an ongoing basis. In the coming days, some of these activities will begin to roll out across various social media platforms.”
Brands
Raj Cooling Systems launches Agreyas appliances brand
Emraan Hashmi named brand ambassador for consumer appliance push.
MUMBAI: A company known for cooling solutions is now heating up its ambitions in the home appliances market. Raj Cooling Systems Pvt. Ltd. has launched a new consumer appliances brand, Agreyas, marking its entry into India’s rapidly expanding home appliances sector valued at more than Rs 1.5 lakh crore. The move represents a strategic diversification for the company, which has traditionally focused on cooling solutions for residential, commercial and industrial applications. Through Agreyas, the firm plans to tap into growing consumer demand for energy efficient and technology driven household appliances.
To build brand visibility, Agreyas has appointed Emraan Hashmi as its brand ambassador. The campaign has been developed under the banner of Zoommantra Productions, with actor and filmmaker Rohit Roy contributing to the creative direction.
The brand’s initial portfolio will include mid premium air conditioners, washing machines, geysers and other white goods designed to cater to modern Indian households seeking efficient and reliable appliances.
Raj Cooling Systems, founder and chairman Kalpesh Ramoliya said the launch aligns with the company’s broader expansion plans.
“The launch of Agreyas is in line with our vision to build a strong presence in India’s consumer electronics and home appliances market. The brand has been developed as a standalone identity to meet the evolving needs of Indian consumers,” he said.
Hashmi said the collaboration comes at a time when Indian buyers are increasingly looking for innovative and functional home solutions.
“I’m looking forward to working with Agreyas at a time when consumers are seeking more innovative and efficient home products. The brand reflects changing consumer behaviour around functionality, innovation and ease of use,” he said.
Raj Cooling Systems plans to invest around 10 million dollars in developing the brand, with an additional 5 million dollars earmarked over the next three to five years for product development and distribution expansion.
Agreyas will follow a multi channel distribution approach, selling through online platforms, retail outlets and dealer networks aimed at both urban and semi urban markets across India.
With the launch, the company is positioning Agreyas as a standalone consumer facing brand while continuing to leverage its existing manufacturing, engineering and research capabilities built through its core cooling solutions business.
