MAM
Publicis Healthcare launches in India
MUMBAI: Publicis Healthcare Communications Group (PHCG) has announced its entry into India with the launch of Saatchi & Saatchi Health.
Saatchi & Saatchi Health India is a part of Saatchi Focus, a specialist, knowledge based communications agency operating in India for the last 12 years and working with clients in the healthcare, technology, business and talent sectors.
PHCG Asia Pacific president Ash Kuchel said, “We are delighted to launch Saatchi & Saatchi Health in India under the PHCG network. PHCG is committed to serve the needs of healthcare markets around the world. We are delighted to enter India, marrying our innovative solutions and local expertise in a country that is a catalyst for growth in emerging markets.”
For PHCG, India represents a significant growth opportunity for with rapid growth expected over the coming years. According to the Pharmaceutical Drug Manufacturers’ and Government of India reports, India is the third largest producer of pharmaceuticals in the world and is already a $8.2 billion pharmaceutical market, with growth expectations of 10-14 per cent per year. IMS Health predicts India will add $5-15 billion to the pharmaceutical market through 2013.
Saatchi & Saatchi Health and Saatchi & Saatchi Focus CEO Malavika Harita said, “Our agency vision echoes the PHCG promise of delivering ‘ideas of purpose’. We look forward to collaborating with our new sister agencies, bringing our progressive thinking and outstanding creative ability to the network.”
In addition to the opportunities provided to PHCG by Saatchi & Saatchi Health, this entry into India reinforces PHCG’s growing presence in the Asia-Pacific region. Earlier this year, PHCG launched Beacon Healthcare in Japan and last year, it opened a Publicis Life Brands office in Shanghai.
Brands
Raj Cooling Systems launches Agreyas appliances brand
Emraan Hashmi named brand ambassador for consumer appliance push.
MUMBAI: A company known for cooling solutions is now heating up its ambitions in the home appliances market. Raj Cooling Systems Pvt. Ltd. has launched a new consumer appliances brand, Agreyas, marking its entry into India’s rapidly expanding home appliances sector valued at more than Rs 1.5 lakh crore. The move represents a strategic diversification for the company, which has traditionally focused on cooling solutions for residential, commercial and industrial applications. Through Agreyas, the firm plans to tap into growing consumer demand for energy efficient and technology driven household appliances.
To build brand visibility, Agreyas has appointed Emraan Hashmi as its brand ambassador. The campaign has been developed under the banner of Zoommantra Productions, with actor and filmmaker Rohit Roy contributing to the creative direction.
The brand’s initial portfolio will include mid premium air conditioners, washing machines, geysers and other white goods designed to cater to modern Indian households seeking efficient and reliable appliances.
Raj Cooling Systems, founder and chairman Kalpesh Ramoliya said the launch aligns with the company’s broader expansion plans.
“The launch of Agreyas is in line with our vision to build a strong presence in India’s consumer electronics and home appliances market. The brand has been developed as a standalone identity to meet the evolving needs of Indian consumers,” he said.
Hashmi said the collaboration comes at a time when Indian buyers are increasingly looking for innovative and functional home solutions.
“I’m looking forward to working with Agreyas at a time when consumers are seeking more innovative and efficient home products. The brand reflects changing consumer behaviour around functionality, innovation and ease of use,” he said.
Raj Cooling Systems plans to invest around 10 million dollars in developing the brand, with an additional 5 million dollars earmarked over the next three to five years for product development and distribution expansion.
Agreyas will follow a multi channel distribution approach, selling through online platforms, retail outlets and dealer networks aimed at both urban and semi urban markets across India.
With the launch, the company is positioning Agreyas as a standalone consumer facing brand while continuing to leverage its existing manufacturing, engineering and research capabilities built through its core cooling solutions business.
