Lipika Kapil joins Cuemath as director, head global PR and communications

She will lead the global efforts for PR and communications across India, the Mena and the US.

Mumbai: Cuemath, a global math learning platform, has announced the appointment of Lipika Kapil as director and head of global PR & communications. Based in Bengaluru, she will set up the communications function and lead the PR and communications efforts for Cuemath across key markets - India,  the Mena and the US. She will report to CMO Varun Jha.

With over 15 years of experience in the field of communications, Kapil, as part of the marketing and growth team, will be instrumental in managing the brand's reputation and building awareness for Cuemath. She will also support strategic marketing initiatives for the brand globally. Prior to joining Cuemath, Kapil managed communications for Koo, which is the country’s first multi-lingual and the world’s second-largest microblogging platform.

She said, "Edtech is one of the most exciting industries in the startup sector, and I am thrilled to be part of a mission- and vision-driven brand like Cuemath. What excites me the most is Cuemath’s sharp focus on teaching math as a life skill beyond academic excellence and its student-centered learning approach, which offers a unique opportunity for storytelling. Another exciting aspect of the role will be to anchor communications across international markets and power the brand’s marketing initiatives that aim to take Cuemath closer to our customers across the globe. It’s my pleasure to join the business at this juncture and play a critical part as Cuemath commences the next phase of its journey."

Jha said, "As Cuemath aims for global expansion, we see marketing and brand communications as one of the most important business pillars for the company. Therefore, the role of PR and communications becomes more important than ever. With Kapil’s experience of managing PR and communications for a variety of brands across industries, her role will be beneficial in designing and implementing PR strategies for Cuemath across markets. She, along with her team, will also support strategic branding and marketing initiatives as the organisation expands further. I am delighted to have Kapil on board and wish her a fantastic stint at Cuemath."

Cuemath aims to become the number one math learning platform globally, with the mission to create the next generation of invincible problem solvers. Over 2,00,000 students globally have learned math the Cuemath way from over 8,500 vetted, qualified, and experienced teachers. Currently present in more than 80 countries, Cuemath aims to expand to over 100 countries by FY’23. This plan includes bolstering its presence in North America, APAC, the UK, Europe, Middle East and capturing markets in Africa and South America.

Latest Reads
Air France offers new communication channel with customers on WhatsApp

Mumbai: Eager to adapt to the digital habits and uses of its customers, Air France is offering a new communication channel with customers on WhatsApp. This free service is now available for Indian customers in English in addition to French, Italian and Brazilian. Messaging is transforming...

MAM Marketing MAM
Akshay Kumar’s force IX witnesses the biggest launch on Myntra’s M Live

Mumbai: Bollywood actor, Akshay Kumar engaged in a live interactive session with Myntra’s customers, his fans, through M Live on 26 January, as a part of the launch of his apparel brand force IX, on Myntra. The live session was undertaken by Kumar to introduce his brand under one umbrella and was...

MAM Marketing Brands
Van Heusen brings Indian pop band ‘When Chai Met Toast’ to the partynite metaverse

Mumbai: In a bid to create a connection with young discerning audiences, Van Heusen, India’s premium lifestyle brand from Aditya Birla Fashion & Retail Ltd. and the country’s leading live entertainment platform, Paytm Insider presented a fabulous live concert ‘Van Heusen MetaPlay’ on partynite...

MAM Marketing MAM
ITC Sunfeast Baked creations makes a special collection of sweet treats for Valentine's Day

Mumbai: ITC Sunfeast Baked creations, a Bengaluru based gourmet bakery and desserts brand, has created a special collection of sweet treats for Valentine's Day. The beautiful red, pink and white theme of the collection adds a special touch to these delicious desserts, making it a great way to...

MAM Marketing Brands
Weekend Unwind with: MX Player chief content officer Gautam Talwar

Mumbai: With another weekend upon us, it is time to unwind with the latest Q&A edition of’s Weekend Unwind—a series of informal chats that peek into the advertising minds of business executives through a fun lens in an attempt to get to know the person behind the title a...

MAM Media and Advertising People
Kaizzen partners with TERI for World Sustainable Development Summit 2023 outreach

Kaizzen, a leading integrated communication agency, has partnered with The Energy and Resources Institute’s (TERI) to curate the media and social media outreach for the upcoming World Sustainable Development Summit (WSDS) 2023 to be held in New Delhi in February.

MAM PR & Communication
Wunderman Thompson India bags the Skoda India account

Mumbai: Wunderman Thompson India has won the strategy and creative mandate for Skoda, the Czech automobile manufacturer, for a tenure of three years following a fiercely competitive multi-agency pitch. The account will be led and operated out of Wunderman Thompson’s Mumbai office.  The challenge...

MAM Marketing MAM
Textiles ministry's #MySariMyPride campaign reaches 40 mn views

Mumbai: The ministry of textiles recently hosted 'Viraasat - Celebrating 75 Handwoven Saris of India,' a month-long mega event celebrating the beauty, diversity, and richness of India's handloom industry at Handloom Haat, Janpath, in New Delhi.

MAM Media and Advertising Ad Campaigns
The Womb conceptualises new campaign ‘Live This Moment’ for Britannia

Mumbai: Britannia’s much loved choco-filled cookie brand Pure Magic Chocolush has launched its latest campaign "Live This Moment." The new campaign showcases Pure Magic Chocolush in its all-new avatar, wherein we see an enlightened man teaching his followers to experience the gooey choco filling...

MAM Media and Advertising Ad Campaigns