NEW DELHI: On the sixth episode of Media Minds season 2, an Indiantelevision.com initiative to discuss with marketing geniuses the current industry trends, their own experiences, and vision for the future,  director C Lab, Ambient,  Brandscope at DAN, Deepak Kumar talks about the interesting time he has spent building these verticals along with Haresh Nayak and also sheds light on the latest developments in the sector. 

He insists that this is the best time to be in the advertising industry and the pause that Covid2019 brought has helped the agencies to reflect and effectively use it. 

Kumar also discusses the tools and technologies that the agencies are using to help their clients achieve better results. “Brandscope has got a tool called Ozone which captures the digital sites in the country and has data analytics around it to tell where the site is and relevant consumer data of the area. C-Lab uses something called Star Metrics that helps identify the brand personality of the brand and the influencer to get the perfect fitment. We also look at a geographical heat map that shows the fan base of the star and match it with where the consumers of the clients are.” 

He also shared that the vertical will soon be announcing a new technology to aid this.