Podcast

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#MediaMinds2 | Havas Group India Group CEO Rana Barua talks about digitisation and programmatic advertising

MUMBAI: A prominent face in the media industry, Rana Barua is a veteran with more than two decades of experience in the marketing industry. Having worked across agencies like Ogilvy, JWT and Creativeland, he is about to complete two years as Havas India CEO and has been doing some great work for the agency.

Barua believes in defining tasks that are short-term while keeping long-term plans in mind. He is also obsessed with time-oriented goals.

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#MediaMinds2 | IGL founder-CEO Yash Pariani talks about evolving e-sports ecosphere in India

NEW DELHI: Covid2019 turned out to be a rather interesting and better time for the e-sports ecosystem, leading to large jumps in user numbers as well as tournament viewership and Yash Pariani’s Indian Gaming League was one of the beneficiaries there. 

In the third episode of Media Minds 2, Pariani sits down to talk about how the lockdown led to a rise in the popularity of e-sports and catalysed the way for its further growth, going ahead. 

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#MediaMinds2| Advertisers must make ethical call on pandering to sensationalism: Vikram Sakhuja

NEW DELHI: Publishers of today are under more extensive scrutiny than ever. Consumers are far more aware and aren’t hesitant to question the sensationalism that they are peddling in the name of information and entertainment. Even some of the brands, globally, have started taking cognisance of the matter and have started pulling away ad monies from certain platforms like Facebook for hate speech and problematic content.

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#MediaMinds2: ILN CEO Angad Bhatia on the unique mix of content & commerce

NEW DELHI: Standing at the unique crossroads where commerce meets content, MensXP founder and Indiatimes Lifestyle Network CEO Angad Bhatia is leading one of India’s top content platform to a completely new realm. His world of content-led-commerce is driven by editorial data and works on the foundation of community-building that can rally behind the unique stuff his in-house production team is creating.

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[Podcast] Media Minds: McDonald's India West & South to improve focus on product differentiation, in-app experiences

MUMBAI: From ‘Happy Meals’ to breakfast meals, McDonald’s has been an integral part of all our lives with its unique product propositions and more than that, great customer experiences. In the latest episode of ‘Media Minds’, we talk to the newly appointed marketing director of Hardcastle Restaurants Pvt Ltd, which manages McDonald’s India in South and West Region, Arvind RP, to talk about his plans for the brand.

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[Podcast] Media Minds: Brandintellé to help brands do smart marketing during economic slowdown

MUMBAI: With economic slowdown impacting the marketing budgets of the whole industry, it has become quite important for brands to adapt to smarter solutions to implement their strategies with minimal wastage of funds and avoid course correction as much as they can. That’s where platforms like Brandintellé can be a saviour for agency clients who can keep a live tab on marketing spends and ROI.

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Media Minds: Posterscope South Asia group MD Haresh Nayak talks about 11-year long journey on anniversary

OOH advertising is probably the starting point of the advertising culture. From hand-drawn paintings to physical and digital installations, this mode of talking to the consumer has evolved in the past many decades. One of the top names functioning in this industry has been Posterscope, from the house of Dentsu Aegis Network, which for more than a decade has been innovating greatly to make OOH marketing more meaningful, relatable, and successful.

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[Podcast] Media Minds: DLF Malls India's Harshvardhan Chauhan on retail's phygital side

The world of retail, for most of its part, has gone digital. People are scrolling and clicking for meeting every minute need of theirs. This will be an impediment for physical-only retailers. But for the owners of one of the largest shopping malls in India, this has come out as an opportunity to create a world where retail runs on instincts.

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[Podcast] Media Minds: Kokuyo Camlin CMO Saumitra Prasad on leveraging technology and social media

MUMBAI: It's a brand that much of Gen X, Gen Y and even Gen Z has grown up with. As one of the oldest and most popular stationery brands in India, Camlin has been a mass favourite. Since 2011, Camlin has been a part of Japan’s Kokuyo which enabled it to diversify its existing product range and delve into premium products too.

In the latest episode of Media Minds, Kokuyo Camlin CMO Saumitra Prasad talks about the brand journey after the ownership change and how technology is helping it stay relevant.

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[Podcast] Media Minds: World Environment Day Special-Bisleri’s Anjana Ghosh talks about ‘Bottles for Change’

Started a year ago on World Environment Day, Bisleri’s “Bottles for Change” is a noble cause aimed towards fighting the big but unavoidable menace of plastic waste in the country. Since its inception, the programme has conducted over 200 plastic recycling awareness and collection drives and workshops in corporate offices, housing societies, schools, colleges and other institutions, malls, festive & social gatherings, events, etc., just within Mumbai.

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