Netcore appoints Tariq Ahmad as chief revenue officer, international

MUMBAI: Doubling revenue in three years is the kind of target that either flatters a company’s ambition or exposes it, and Netcore has just handed the job to someone with the scars to know the difference. On September 2nd, Netcore, the agentic marketing platform recently rebranded as Netcore.ai, announced the appointment of Tariq Ahmad as chief revenue officer, international, charged with doubling the company’s international revenue within three years by running sales and customer success across its overseas markets.

Ahmad is not short on credentials for the brief. Over more than 20 years he has built and scaled global sales organisations at IBM and LinkedIn before moving into leadership roles running global sales at BrowserStack and, most recently, Sprinto. Along the way he has scaled revenue engines up to $250 million in annual recurring revenue, deep, repeated exposure to the mechanics of enterprise B2B SaaS growth that few appointees bring to a chief revenue officer role this early in a rebrand’s life. He has also just completed a PhD in management from ESCP Business School, focused on revenue operations, an academic capstone on the very discipline he has spent two decades practising. Outside operating roles, he mentors sales leaders across the industry and advises early and growth-stage startups on global go-to-market strategy, along with multinational companies scaling across India and South Asia.

Kalpit Jain, chief executive of Netcore, framed the hire as a foundation for growing responsibly rather than simply growing fast, pointing to Ahmad’s track record and execution discipline as the reason he was the right person to lead the international charge. Ahmad’s own framing of the opportunity is more pointed still. Marketing technology, he argues, has traditionally been sold as software, with vendors responsible for deployment and customers left holding the business outcome, a model he calls increasingly broken. Agentic marketing, in his telling, flips that: Netcore co-owns business outcomes with its customers, which changes both how the technology gets built and how it goes to market. That is a meaningfully different pitch to enterprise buyers than the software-license model most marketing technology vendors still run, and it is the wager Ahmad has signed up to sell internationally.

He arrives with wind already in the sails. Netcore points to recent customer wins and expansion across international markets including Yamaha, Baskin-Robbins Malaysia, CelcomDigi and BHG Singapore, momentum the company is banking on to underpin its three-year growth trajectory. That existing traction, paired with an established global customer base, is precisely why the target looks ambitious rather than reckless: Ahmad is not being asked to build international revenue from zero, but to compound momentum that is already showing up in the numbers.

The platform he is selling internationally is not small either. Netcore’s specialised AI agents plan, execute, personalise and optimise every stage of the customer journey, learning from each interaction to feed a shared context and governance layer. As a full-stack platform it unifies search, customer engagement, personalisation and owned-channel infrastructure across more than nine channels, including email, WhatsApp, RCS and APN. It is trusted by more than 6,500 brands globally across e-commerce, retail, banking and financial services, media and entertainment, and travel, with marquee names including Crocs, Domino’s, Puma, Adidas and Standard Chartered on its books. Netcore is recognised as a leader by both Gartner and Forrester, is appraised at Level 3 of ISACA’s CMMI, and holds ISO 27001:2013 certification alongside compliance with SOC 2, GDPR, HIPAA and CCPA standards, the kind of enterprise-grade credentials that matter enormously when a chief revenue officer is trying to close large, security-conscious international accounts.

Put together, Netcore has bought itself both a proven operator and a validated growth story to sell alongside him. Whether Ahmad can actually double international revenue within three years remains, as with every such target, a promise yet to be tested. But few new hires arrive with a cleaner combination of a track record built for exactly this brief and a product with genuine international traction already behind it.