NEW DELHI: Talk about brand image and India’s favourite sporting tournament, Indian Premier League (IPL), has found itself in a tough spot after the news of it retaining Chinese mobile brand Vivo as its title sponsor came out last evening. Soon after, #BoycottIPL started trending across social media sites.
There has been a great rise in the anti-China sentiment in India following the Galwan valley clash between the South-Asian neighbours at the beginning of June. People have been boycotting Chinese goods and the announcement has left a sour taste in the fans’ mouth, who were eagerly waiting for the tournament to start, which was delayed because of the Covid2019 pandemic.
BCCI Treasurer Arun Dhumal reportedly told PTI, "When you talk emotionally, you tend to leave the rationale behind. We have to understand the difference between supporting a Chinese company for a Chinese cause or taking help from Chinese company to support India's cause. When we are allowing Chinese companies to sell their products in India, whatever money they are taking from Indian consumer, they are paying part of it to the BCCI (as brand promotion) and the board is paying 42 per cent tax on that money to the Indian government. So, that is supporting India's cause and not China's.”
However, the audience is possibly not buying the logic, as they are swarming Twitter with their displeasure:
—Rab (@bhartiyachad) August 2, 2020
— Soham Parmar (@Defier_52) August 2, 2020
Shame on @BCCI @IPL for not scrapping Chinese companies (including @Vivo_India ) from sponsorship.
Your business and hunger for money is more important than the lives of 20 martyrs. Good to see.@KirenRijiju @PMOIndia should look into the matter.#boycottIPL #shameonBCCI
— Hritam Nath (@Nathu_vai) August 2, 2020
— Sriram Iyengar (@sriramnarasim) August 2, 2020