Mumbai: E-commerce major, Myntra, has onboarded Sunder Balasubramanian as chief marketing officer. He announced his new position on LinkedIn.

Balasubramanian joins from Coupang, where he was the head of international marketing and managed the marketing launch of the brand in Taiwan and Japan.

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With an experience of more than 18 years, his roles span across the consumer-tech, FMCG, and advertising industries. Over this period, he has built proficiency in driving growth agendas, marketing and brand strategy, P&L delivery, new category development, digital marketing, innovation strategy, and team management and leadership.

In his career, Balasubramanian has also worked at Disney+ Hotstar, where he led the brand marketing, content marketing, and acquisitions mandates for the subscription business. Prior to that, he was the category head at Colgate Palmolive India, responsible for driving the P&L for the $500 million toothpaste business and leading brand and equity growth. He was with the FMCG giant for 13 years. He has also played a leadership role at McCann Worldgroup.