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Soumak Banik returns to MediaCom as Indonesia MD

Banik succeeds Partha Kabi who recently took charge as global account director.

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Mumbai: WPP's MediaCom has brought on board Soumak Banik as managing director for Indonesia, who returns after having served as chief growth officer at the firm for India & South Asia region until July this year. He will report to GroupM Indonesia CEO Himanshu Shekhar and MediaCom Asia Pacific CEO, Mark Heap.

Banik succeeds Partha Kabi who recently took charge as global account director at MediaCom for SK-II and is now based in Singapore.

On this succession move, media reports quoted Himanshu Shekhar as saying, "Kabi's successor has big shoes to fill, and I am hugely excited to have Banik as the new leader for MediaCom Indonesia. His infectious enthusiasm and positivity will be crucial in building on the strong foundations."

Banik commands over 20 years of experience in conceptualisation, supporting communication, deriving & driving effective efficient marketing solutions across industries like FMCG, CSG, auto, luxury, telecom, e-commerce, BFSI, sports, publishing, and multiple brands. Prior to MediaCom, he was associated with Mindshare Indonesia as principal partner for three years until 2019.

"The global momentum in MediaCom is so inspiring. Combining this with the assets we can leverage from GroupM globally, regionally and locally, makes me very confident that we can continue to drive growth for our clients, the careers of our people, and our business," Banik said on his appointment.

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