MAM

Shauvik Ghosh joins KnowledgeHut as PR & communications head

He comes with over 15 years of experience across key segments in corporate communications.

https://indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2022/01/21/img_21012022_120419_800_x_800_pixel.jpg?itok=6ekugXUS

Mumbai: KnowledgeHut, a Bangalore-based short-duration skills provider has appointed Shauvik Ghosh as head of PR and corporate communications. The appointment is part of the ed-tech start-up's plans to aggressively expand its business and drive growth in its business across its domestic and international markets.

In his new role, Ghosh will be responsible for driving awareness and establishing the brand stature for KnowledgeHut and driving an effective communication narrative for the brand. He will report to head of product and growth Ashish Kumar and Knowledgehut CEO Subramanyam Reddy.

“We are at an exciting stage of our growth story and believe that effective communication is essential for the success and growth of every organisation," said KnowledgeHut CMO Ashish Kumar. "We are delighted to have Shauvik onboard as the Head of PR and Corporate Communications. His creative vision and analytical ability coupled with a background in business journalism will add a refreshing perspective to our brand story.”

Ghosh comes with over 15 years of experience across key segments in corporate communications. Before moving into corporate communications, he spent a decade as a senior business journalist with some of the leading business dailies in the country, wherein he covered multiple beats including media and advertising, IT & ITES, aviation, real estate, infrastructure & logistics, and telecommunications from both the corporate and the government policy perspective. His expertise lies in managing multiple projects and campaigns across geographies and providing results beyond expectations is well documented.

“I strongly believe in KnowledgeHut’s mission to help organisations and professionals unlock excellence through skills development," stated Shauvik Ghosh. "The organisation is a hidden gem and the opportunity to take on this mandate is an honour. Nothing gives me more joy than building an effective brand narrative for such an organisation. I am thrilled to join KnowledgeHut and looking forward to providing my best service.”

Latest Reads

https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/05/25/anindita-gupta.jpg?itok=ae_vj7Mz
Guest Column: Hospitality brands repositioning themselves in the market post-pandemic

The pandemic has affected a substantial amount of businesses globally and has severely impacted the travel and the hospitality sector.

MAM Marketing Brands
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/05/25/unacademy.jpg?itok=0FIAy3pk
Unacademy launches new ad film 'Focus | First Law of Learning'

Unacademy has released a new ad film ‘Focus | First Law of Learning’ to highlight another life learning from the cricket pitch of the IPL. In keeping with precedent, the film draws an interesting correlation between cricket and education and the need to stay focused.

MAM Media and Advertising Ad Campaigns
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/05/25/asci.jpg?itok=mIpKhCh2
ASCI bats for better inclusion in advertising, to clamp down on discriminating ads

The Advertising Standards Council of India (ASCI) has updated its code to add greater inclusivity in advertising depictions. The ASCI code already required ads to not deride anyone based on race, caste, creed, gender or nationality.

MAM Marketing MAM
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/05/25/gozoop.jpg?itok=jZMZeKwn
TATA Studi renews digital marketing mandate for Gozoop

Youth entertainment channel Zing has unveiled a new logo, channel packaging, brand ambassador and campaign. The channel has roped in Siddhant Chaturvedi to drive its campaign messaging aimed towards Gen Z audiences.

MAM Marketing Brands
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/05/25/skoda.jpg?itok=u4EdqpNJ
TRIP bags creative visual communications mandate for Skoda Auto India

Mumbai: Leading visual communication design company Trip Creative Services have been instrumental in designing the launch campaigns for Skoda Auto India’s new car launches, the ‘Skoda Kushaq’ and the ‘Skoda Salvia’ with event partners 70EMG.

MAM Marketing MAM
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/05/25/sidharth_rao.jpg?itok=dC8as5e8
dentsuMB Group CEO Sidharth Rao moves on

MUMBAI: After a career spanning over 22 years, dentsuMB Group CEO Sidharth Rao has moved on from the agency. Rao will be leaving the business in December 2022 to return to his entrepreneurial roots,the agency announced in a statement on Wednesday.

MAM Marketing MAM
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/05/25/ravi.jpg?itok=TEQB1ywD
Ravi Shastri's 'king of good times' avatar in latest Cred ad sets the internet abuzz

Former Indian cricket head coach, Ravi Shastri’s fondness for alcohol is well known. Shastri himself has never shied away from acknowledging that a good brew of beer is good enough to lift his spirits! But this has also led him to be the butt of trolls and a source of many memes on social media on...

MAM Media and Advertising People
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/05/24/iodex.jpg?itok=D0EXbdlD
Iodex partners with Cult.fit for 'Rapid Recovery Program'

Mumbai: Iodex, the leading body pain expert from GSK Consumer Healthcare and a renowned household name in India for over 100 years, partners with Cult.fit for its rapid recovery program to support fitness enthusiasts. Through this unique collaboration, a series of videos, dedicated to the 2R’s of...

MAM Media and Advertising Ad Campaigns
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/05/24/disha.jpg?itok=qADdG_xG
Bata unveils new ad campaign ‘It’s Got to be Bata’ featuring Disha Patani

Mumbai: Bata India has released a new campaign to announce the launch of its new versatile 24x7 casual collection. The 360-degree campaign titled ‘It’s Got To Be Bata’, features Bata India’s new brand ambassador Disha Patani.

MAM Media and Advertising Ad Campaigns