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Industry veteran Prasoon Kumar joins Arzooo as VP-strategy

To spearhead the company’s growth strategy setting the mid & long term agenda.

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Mumbai: Consumer electronics veteran Prasoon Kumar has joined B2B commerce platform Arzooo as vice president, strategy. Kumar has been at the forefront of leading distribution, sales and channel strategy for some of India's largest white goods brands.

At Arzooo, Kumar's charter will be to drive the company’s expansion and reach into the breadth and width of the country with mid to long term strategy and bringing strategic partnerships on it’s mission to power offline retail with technology and financial capability and making them competitive and scalable, said the statement.

In his last assignment at Voltas, Kumar played a pivotal role in setting up the business for the Voltas-Beko - a joint venture of India’s voltas and Turkey’s Beko. He was leading the sales and marketing function for Voltas-Beko while spearheading the launch for the JV brand in India including the channel strategy and consumer marketing.

“As someone from the industry I have followed Arzooo’s journey closely and it’s very fascinating how it has evolved in short span and cracked one of the most complex categories," said Prasoon Kumar. "Arzooo is already making waves in the retail and consumer electronics ecosystem and I am thrilled to be a part of this young and energetic team and excited about taking the venture to new heights.”

Backed by over 20 years of cumulative experience in channel sales, and revenue management, Kumar has displayed innate proficiency in formulating strategy for sales & distribution, new business development of general trade. Before his Voltas-Beko tenure, Kumar has worked as the sales head for Godrej and played a crucial role in expanding presence for Haier India. He worked with LG India in its founding days and has played his part in establishing LG as the market leader in India’s consumer durable market.

"I have known Prasoon as an industry leader from my flipkart days, and always been impressed about his business acumen and innovative ideas. I am pleased to have him onboard with us at Arzooo," commented Arzooo co-founder and CEO Khushnud Khan. "His extensive experience in the white goods space will help us shape our vision to transform offline retail."

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