Mumbai: Havmor Ice Cream, one of India’s leading ice cream brands and which is almost synonymous with ice cream in Gujarat, today announced its official partnership with the defending champions- Gujarat Titans. The brand which is a subsidiary of the South Korean multinational conglomerate, LOTTE Confectionery Ltd. is bringing the summer in with a bang by announcing an official ice cream partner. Delighting consumers across the country with its rich, creamy and innovative flavours, Havmor has also roped in cricketer Hardik Pandya as the face of the brand.
The brand unveiled their summer campaign, kicking off two TVC’s starring brand ambassador Hardik Pandya, wherein fans can see him savouring the richness of Havmor ice creams – be it in the living room, cricket stadium or a hospital bed. Playing around the tagline ‘It’s that good’, the delightful campaign reiterates how having a creamy and delicious Havmor ice cream loaded with nuts can transport one to a chilled and enjoyable world in any situation. With this association, the brand aims to create a sweet spot in the mind and hearts of consumers across the country, by bringing alive the role of ice creams as the go-to happiness partner any given day.
Havmor Ice Cream managing director Komal Anand said “At Havmor, we are consistently on the journey to delight the consumers with innovative offerings and flavours, and our partnership with Gujarat Titans Team is a perfect fit for us to bring alive this proposition. Just like Gujarat Titans established its stamp on the tournament in the very first maiden year, we are confident that with this inspiring partnership we will further strengthen love for our brand amongst the Indian consumers.”
He further added, “Hardik Pandya is one of the most talented and eclectic players of this generation. It is just natural that we have him as our brand ambassador as we unveil our campaign – ‘It’s that good’. Having him as the face of the brand signifies the spirit of creativity, uniqueness and community love.”
Hardik Pandya said, “Ice cream is one of my favourite comfort foods and I am excited to partner with Havmor who have consistently earned the love and trust of customers for over 75 years. Their lip-smacking flavours are all about ‘It’s that good’ experience for customers. I look forward to this partnership, especially indulging in some of their delicious and delightful ice creams.”
Gujarat Titans COO Arvinder Singh said, “Havmor is a top legacy ice cream brand from Gujarat and has created its identity all over India. The Gujarat Titans believe in building a brand based on excellence and we are delighted to partner with Havmor - looking ahead to a great association.”
As part of this association, the brand had placed larger-than-life-size cricket bats across different public avenues in three major cities of Gujarat – Ahmedabad, Surat, Baroda as well as the cities of New Delhi & Mumbai, urging fans to write messages for their favourite cricketers. Signed by Hardik Pandya and other players of Gujarat Titans, the on-ground activity garnered over 10,000 messages from fans across five cities. As part of gratification, a few lucky winners also got a chance to meet their favourite Gujarat Titans players.
During the Indian Premier League 2023, each match will have Havmor ice cream booths at the outer concourse of Narendra Modi Stadium for consumers to beat the scorching heat and relish over 16- high quality and creamy ice cream flavours, including LOTTE’s innovative ‘World Cone’ and special range of traditionally inspired ice creams while cheering the home ground team.
This year Indian Premier League will begin on 31 March and will continue till the 28 of May 2023, with a total of 74 matches being played across the duration.
