MAM

Fulcro appoints Akshat Trivedi as executive creative director

He brings over a decade of experience in creative communication

https://indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2019/07/03/fulcro.jpg?itok=-Om-fMgH

MUMBAI: Fulcro, an integrated digital marketing and communication agency that works with brands to build effective and innovative brand campaigns leveraging the power of creative, technology and data, has appointed Akshat Trivedi as the executive creative director. He will lead the creative team at the venture.

Trivedi brings over a decade of experience in creative communication to the Fulcro team.

He started his creative career at Ogilvy, Mumbai. Where he worked on different brands  including Star TV, Cadbury Perk, HUL, Mumbai Indians, Nutrela, and SBI life, to name a few. Akshat also scripted social awareness campaigns at Ogilvy like ‘TB Haarega, DeshJeetega’ and ‘KarodonAansoon Hain LekinKarodon Hum Bhi Hain’ for Star TV’s Pro Bono programme ‘Saath Hain Hum Uttarakhand’ during the unfortunate floods that shook the entire country.

He later functioned as an independent creative consultant before joining The Womb, where he scripted popular TV campaigns for Fogg. Some of these include ‘Kya ChalRaha Hai’; ‘Baaki sab uddjaayega, Fogg RehJaayega’, Fogg ‘Train’TVC. He also wrote the launch campaigns for youthful brands like Asus Zenfone 4 ‘JinkiDuniyaBadiUnki Selfie Badhi’ and Zeelrainwear’s ‘Fiyer’ film.

Trivedi is renowned for writing SaregamaCaravaan’s sensitive campaigns like ‘Aapkepehleypyaarkeliye, aapkimaakekiye’, ‘Iss Diwali Shor YaSangeet’, andJinheshaayadaapkabhikehnahipaaye,unhekahiye‘Thank You’ have been impactful in creating a pure voice for the brand. Carvaan’s Mother campaign not only won people’s hearts but also creative and effectiveness awards.

Apart from this, as a creative consultant to Coverfox, he scripted the campaign ‘Cover Karo, KaamAayega’ that also bagged the South Asia Pacific Gender sensitivity Award at LaadliAwards.

Speaking about his association with Fulcro, Trivedi said, “It is indeed heartening to lead the creative souls at Fulcro,  I look forward to sharing my learnings while creating a few of my own, through the young tech brains at Fulcro. So together we can do some awesome work for a new set of brands and take the company to greater heights.”

On this appointment, Fulcro founder and managing director Sabyasachi Mitter said, “As we grow, it is also important to continue to offer our partners the very best output. We’ve long admired the incredible campaigns that Akshat delivers and at a time of increasing opportunity for our long form content, we are excited to welcome him to the team.”

Latest Reads

https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/01/18/TSP.jpg?itok=-4uknhnh
TVF's The Screen Patti collaborates with Likee to promote its Webseries "Awkward Conversations with Girlfriend"

New Delhi: Likee, the pioneering global short video creation platform from Singapore based BIGO Technology has collaborated with TVF's The Screen Patti (TSP) to promote newly launched web-series 'Awkward Conversations with girlfriend' by TSP. The sit-com spanning over six episodes focuses on the...

MAM Marketing MAM
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/01/18/Wunderman_Thompson.jpg?itok=1pCgCp7Q
Wunderman Thompson Intelligence forecasts the 100 trends that will shape the new decade.

India, January 2020: As we head into a fresh decade, Wunderman Thompson Intelligence unveils “The Future 100” report. “The Future 100” helps readers prepare for emerging consumer behavior with 100 original trend predictions from the Innovation Group. Split into 10 categories, each trend delivers a...

MAM Marketing MAM
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/01/18/Omnigel.jpg?itok=JwdUsUp7
Omnigel creates first-ever Rahat Ratna to aid unsung heroes of Magh Mela 2020

Mumbai: Omnigel, India’s no.1 pain recovery gel from the house of Cipla will enable over 30,000 unsung heroes to operate in a seamless manner at the Magh Mela this year. Held in the pristine city of Allahabad from 10th January to 21st February 2020, Omnigel will provide one-of-a-kind pain recovery...

MAM Marketing MAM
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/01/17/joy.jpg?itok=6Tae6u3q
#JustHireOne: Joy urges companies to hire at least one acid attack survivor

MUMBAI: #JustHireOne – an initiative to urge companies to hire at least one acid attack survivor was launched by Joy Personal Care, a beauty products brand that has recently come up with a special range of products for acid attack survivors. To promote a job opportunity for acid attack survivors,...

MAM Media and Advertising Ad Campaigns
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/01/17/Narendra_Singh_Dahiya.jpg?itok=6IOc2_vU
More Than a Hundred Home-Chefs Now Associated with Homefoodi

New Delhi, January 16, 2020: Homefoodi, a Noida based e-commerce start-up known to provide authentic home-made food made by home chefs to their customers is currently having a successful run. With a significant increase in the number of Home chefs associated with Homefoodi, it has now touched the...

MAM Marketing MAM
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/01/17/Society%20Tea.jpg?itok=LOP0U0Qd
Society Tea's brand campaign celebrates 'The Tea Society Called India'

Mumbai: Known in the country and internationally for its impeccable sense of taste, a celebrated household name, Society Tea’s brand campaign, ‘The Tea Society Called India’ celebrates the unifying and proudly home-grown tea drinking culture across the length and breadth of our country. The premium...

MAM Marketing MAM
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/01/17/sale_0.jpg?itok=3-Q_JFJ2
realme announces Realpublic Sale on Flipkart

On this Republic day, Realme, which is one of the fastest-growing smartphone brands in India, has announced the “Realpublic Sale” with lucrative offers on the most trendiest and popular smartphone’s and accessories for their customers.

MAM Marketing Brands
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/01/17/Prateek_N_Kumar.jpg?itok=t8eWjaCU
NeoNiche's vision for 2020 to become the best in People Practices, Customer Excellence and Revenues in India

MUMBAI: NeoNiche Integrated Solutions Pvt. Ltd. (NeoNiche) is an experiential marketing company in Mumbai. Starting off as an event management company in 2011, the company quickly started focusing on developing event planning and experiential marketing solutions for clients and today is one of the...

MAM Marketing MAM
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/01/17/Likee.jpg?itok=-ZzCu3wR
Likee Emerges As One Of The Most Popular App Worldwide

New Delhi: Likee, the pioneering global short video creation platform from Singapore based BIGO Technology has been named among the top 10 most downloaded apps globally. The 2019 report released by Sensor Tower Inc. saw Likee entering the top 10 downloaded apps club for the first time. Likee,...

MAM Marketing MAM

Sign up for our Newsletter

subscribe for latest stories