Fulcro appoints Akshat Trivedi as executive creative director

He brings over a decade of experience in creative communication

MUMBAI: Fulcro, an integrated digital marketing and communication agency that works with brands to build effective and innovative brand campaigns leveraging the power of creative, technology and data, has appointed Akshat Trivedi as the executive creative director. He will lead the creative team at the venture.

Trivedi brings over a decade of experience in creative communication to the Fulcro team.

He started his creative career at Ogilvy, Mumbai. Where he worked on different brands  including Star TV, Cadbury Perk, HUL, Mumbai Indians, Nutrela, and SBI life, to name a few. Akshat also scripted social awareness campaigns at Ogilvy like ‘TB Haarega, DeshJeetega’ and ‘KarodonAansoon Hain LekinKarodon Hum Bhi Hain’ for Star TV’s Pro Bono programme ‘Saath Hain Hum Uttarakhand’ during the unfortunate floods that shook the entire country.

He later functioned as an independent creative consultant before joining The Womb, where he scripted popular TV campaigns for Fogg. Some of these include ‘Kya ChalRaha Hai’; ‘Baaki sab uddjaayega, Fogg RehJaayega’, Fogg ‘Train’TVC. He also wrote the launch campaigns for youthful brands like Asus Zenfone 4 ‘JinkiDuniyaBadiUnki Selfie Badhi’ and Zeelrainwear’s ‘Fiyer’ film.

Trivedi is renowned for writing SaregamaCaravaan’s sensitive campaigns like ‘Aapkepehleypyaarkeliye, aapkimaakekiye’, ‘Iss Diwali Shor YaSangeet’, andJinheshaayadaapkabhikehnahipaaye,unhekahiye‘Thank You’ have been impactful in creating a pure voice for the brand. Carvaan’s Mother campaign not only won people’s hearts but also creative and effectiveness awards.

Apart from this, as a creative consultant to Coverfox, he scripted the campaign ‘Cover Karo, KaamAayega’ that also bagged the South Asia Pacific Gender sensitivity Award at LaadliAwards.

Speaking about his association with Fulcro, Trivedi said, “It is indeed heartening to lead the creative souls at Fulcro,  I look forward to sharing my learnings while creating a few of my own, through the young tech brains at Fulcro. So together we can do some awesome work for a new set of brands and take the company to greater heights.”

On this appointment, Fulcro founder and managing director Sabyasachi Mitter said, “As we grow, it is also important to continue to offer our partners the very best output. We’ve long admired the incredible campaigns that Akshat delivers and at a time of increasing opportunity for our long form content, we are excited to welcome him to the team.”

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