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Dr Mahendra Bhadouria named as OMA Living CEO

To oversee the brand’s end-to-end GTM strategy, sales, delivery, operations & profitability.

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Mumbai: Homegrown home furnishing brand OMA Living has named Dr Mahendra Singh Bhadouria as the chief executive officer. Bhadouria will be responsible for the entire GTM, sales, delivery, operations,   and profitability of the company.

A seasoned industry veteran with nearly three decades of experience, Bhadouria is known for driving exponential business growth through transformations and strategic GTM developments, having successfully led various start-ups and several companies,

“OMA deserves a leader like Dr Bhadouria," said OMA Living chairperson of the board Charu Munjal. "His extensive grounding in retail operations and business development skills will strengthen OMA’s channel partnerships, develop our strategic alliances and e-commerce arm, and expand our domestic and international sales presence. We believe his strong leadership experience will help OMA focus during our aggressive 4X growth plan over the next five years.”

In his earlier role, Bhadouria was associated with Biba Apparels as senior vice president and head of sales and operations. He was the driving force behind its international expansion, including the introduction of the hotline picture tube throughout the Asia Pacific. Earlier, he was with premium luxury retail player DLF Brands as senior vice president and also held senior executive roles at Essar Group, Planet M Retail Ltd, The Mobilestore, Hotline Group, LG Hotline CPT, and Maral Overseas.

Bhadouria has a doctorate in Retail Service Quality as well as an MBA from Jiwaji University, Gwalior. He graduated from the HAAS School of Management at the University of California, Berkeley, and has also completed the executive programme in business finance from IIM Ahmedabad, and the executive programme in business analytics from IIM Calcutta.

“I am very excited to join OMA Living. I believe OMA has a great business model and a talented management team that uniquely positions it to capitalise on the ever-evolving luxury retail. And I will endeavour to propel OMA closer to its lofty goals,” said Dr Bhadouria on his new role.

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