Mumbai: Dentsu Creative India has bolstered the strength of its strategy team with the appointment of Sumeer Mathur as chief strategy officer. Mathur will report to Dentsu Creative India chief executive officer Amit Wadhwa.

Mathur’s mandate will be to build upon Dentsu Creative’s strategic capabilities in order to further enhance its work and market-leading creative reputation. His responsibilities will include brand management, digital, and PR. In addition to this, he will work closely with Dentsu Creative India Group chief creative officer, Ajay Gahlaut, and the business teams to ensure the highest quality of output from the agency.

Mathur has over 20 years of expertise and is a firm believer in communication that creates business and brand impact. He has previously held national, regional and global strategic responsibilities for many brands, which include Colgate-Palmolive, Clinic Plus, Clinic All Clear, Fair & Lovely, Airtel, Horlicks, Royal Enfield, Livon, Taj Hotels, UNICEF, Adidas, LG, Microsoft, Bira, and Muscle Blaze, to name a few.

He has worked with agencies like Rediffusion, DYA&R, Lowe Lintas, JWT, DDB Mudra, and Edelman. Prior to this, he was the national strategy head at Havas Creative. Additionally, Mathur has played a significant role in creating work that has won numerous effectiveness awards for brands like HUL, Airtel Money, Microsoft PCs, Livon, UNICEF, CHAI, etc. He has also served on the Effie India Jury for many years.

Amit Wadhwa said, "Sumeer’s appointment takes us a step further toward our vision for Dentsu Creative in India to lead the way in Modern Creativity. He not only brings in knowledge and credibility from some of the best agencies but also has vast experience across brands, digital and PR, which indeed makes him the perfect fit. I, along with the entire leadership team, am looking forward to working closely with him and reaching new milestones in the future."

Speaking of his new role, Mathur added, "Frankly, it's a privilege to join the team at Dentsu. There isn't a communication agency in the country right now that combines tech, culture, craft, and ideas the way Dentsu does. They are ahead of the curve and have their feet firmly planted in the future, in order to deliver value to clients." 

Dentsu Creative India was recently declared the 'Agency of The Year' at the Cannes Lions Festival of Creativity 2022-a first-ever for India. It was a historic hat-trick with the agency also lifting a Titanium for the country for its ‘Unfiltered History Tour (UHT)' campaign in addition to bagging three Grand Prix-another first, two Gold Lions and three Silver Lions-making UHT the most awarded work not only from India but globally.