DeHaat appoints Rohit Sareen as senior VP

An ex-banker turned agri-entrepreneur, Sareen has a strong interest in sustainable food solutions.

Mumbai: Homegrown full-stack agri-tech company DeHaat has announced the appointment of Rohit Sareen as senior vice president – Agri Output. 

An ex-banker turned agri-entrepreneur with strong interest in sustainable food solutions, Sareen has been the founding member of multiple agri-ventures, latest of which was FreshMantra Pvt Ltd, a fully integrated provider of ‘Seed to Plate,’ eco-friendly agricultural produce & food solutions. He was working with 8500+ farmers to create a strong food safety network & build an efficient advisory ecosystem across key agricultural pockets of India.  

Prior to his movement in the agri domain, Sareen spent 14 years working in investment management, building businesses in consumer banking, trade finance and strategy in the banking domain with renowned organisations such as Bank of America, Merrill Lynch International, Citibank Singapore & Citi India.

"DeHaat has a rich history of serving the farmer community," said Rohit Sareen. "I had been following DeHaat for many years and was impressed by their farmer first, tech enabled & entrepreneur friendly ecosystem. I am excited to be part of this organization and look forward to contribute towards enhancing the food safety aspect of agricultural produce through sustainable & viable practices."

Sareen added, “Through my experience at FreshMantra, I hope to significantly improve DeHaat’s operational excellence by enhancing scale and automation in newer geographies – both within India & abroad. With DeHaat’s current network of farmers, institutional buyers, and micro-entrepreneurs, I aim to support the farming community through this business footprint.”

The kind of leadership skills that Sareen brings will enhance DeHaat’s in-house knowledge in building AI-enabled technologies to revolutionise supply chain and production efficiency in the farm sector, said the company.

"We are excited and grateful to have Rohit in our team. His vision to build a sustainable food value chain, from farmers to consumers, coupled with his entrepreneurial mindset & effective leadership style will be key to the continued success of our output business,” stated DeHaat co-founder & director Adarsh Srivastav. “We are keen to collaborate with similar passionate entrepreneurs and work towards our objective of creating a complete ‘Farm-to-Fork’ journey of every crop grown in the country."

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