Mumbai: Edtech company Byju's on Tuesday announced the appointment of Vineet Singh as vice president, brand & creative strategy.

In his new role, Singh will be responsible to build and enhance the brand’s value proposition across offline and online mediums to cater to a diverse array of audiences across the country, said the company in a statement.

From market research and insight analysis to defining the brand elements and tone, he will be in charge of creatively increasing brand awareness and strengthening the company’s positioning for market growth and oversee the brand’s creative philosophy, conceptualise and execute powerful narratives for the company, it added.

“Vineet is a proven and a brilliant creative strategist and we are delighted to have him on board. We are looking forward to his creative and integrated campaigns that will help us establish a deeper connection with our consumers," said Byju's, chief people officer, Pravin Prakash.

Singh commands over 15 years of industry experience. In his most recent role, he was WeWork India group chief marketing officer of Embassy Group. Previously, during his stint at Digitas, he played an instrumental role in shaping marketing and digital strategies for brands like Nestle, JK Tyres, Make my trip, etc. At Google India, he led the media and platform sales for emerging business groups and government agencies. 
Having worked with clients from various verticals including education, e-commerce, travel, auto, and government, he also had the opportunity to work on automation-related projects and developed expertise in display advertising in the Indian market.

Talking about his new role, Singh said, “I am excited to begin my journey with a brand and team which is passionate about bringing about a change in the lives of millions of students. Byju's strategic growth and expansion plans have made the brand a household name across the globe and I am looking forward to bringing in my creative ideas to enhance and deliver the best learning experience.”