MAM

apna appoints Shantanu Preetam as its first CTO

He previously led teams at companies such as PayU, Walmart, Yahoo, and Dell.

https://indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2022/01/19/img_19012022_134706_800_x_800_pixel.jpg?itok=mwdgPnk2

Mumbai: Homegrown jobs and professional networking platform apna has announced the appointment of Shantanu Preetam as its first chief technology officer (CTO).

As the CTO at apna, Preetam will be responsible to build upon the technology foundation, strengthening it further through the platform and right organisational structure, said the company in a statement on Wednesday. "He will be closely working with the business, growth and product teams to align technology with company goals," it added.

“I am thrilled to have someone of Shantanu’s caliber join our team. Seeing his journey of the last two decades, I have been blown away by his capabilities as a leader," said apna CEO and founder Nirmit Parikh. “Shantanu and I have already spent hours together, discussing everything from engineering and products to culture strategy and vision. We firmly believe that Shantanu will help shape our long-term vision and help build a robust tech platform that will determine the future of apna and the dreams of 2.3 billion people around the world.”

An alumnus of the University of Pune, Preetam comes with over two decades of experience in digital transformation, technology architecture, e-commerce, consumer-facing products, supply chain technologies, AI/MI, and data analytics. He has led teams across geographies and industries to design and develop highly scalable world-class products.

Preetam has driven tech growth strategies to enable software development, cloud platforms and infrastructure engineering. Shantanu has previously led teams at some of the top companies including PayU, Walmart, Yahoo, and Dell.

“I am always on the lookout for the next big thing in our ecosystem we are part of. apna’s mission to empower a billion lives is ambitious, motivating and hard-hitting," said Shantanu Preetam on his new assingment. "I am confident that through technology, we will be able to scale apna faster than any other consumer-facing product and not only change lives but also become the world’s largest jobs and professional networking platform in the next few years.”

Latest Reads

https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/05/25/anindita-gupta.jpg?itok=ae_vj7Mz
Guest Column: Hospitality brands repositioning themselves in the market post-pandemic

The pandemic has affected a substantial amount of businesses globally and has severely impacted the travel and the hospitality sector.

MAM Marketing Brands
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/05/25/unacademy.jpg?itok=0FIAy3pk
Unacademy launches new ad film 'Focus | First Law of Learning'

Unacademy has released a new ad film ‘Focus | First Law of Learning’ to highlight another life learning from the cricket pitch of the IPL. In keeping with precedent, the film draws an interesting correlation between cricket and education and the need to stay focused.

MAM Media and Advertising Ad Campaigns
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/05/25/asci.jpg?itok=mIpKhCh2
ASCI bats for better inclusion in advertising, to clamp down on discriminating ads

The Advertising Standards Council of India (ASCI) has updated its code to add greater inclusivity in advertising depictions. The ASCI code already required ads to not deride anyone based on race, caste, creed, gender or nationality.

MAM Marketing MAM
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/05/25/gozoop.jpg?itok=jZMZeKwn
TATA Studi renews digital marketing mandate for Gozoop

Youth entertainment channel Zing has unveiled a new logo, channel packaging, brand ambassador and campaign. The channel has roped in Siddhant Chaturvedi to drive its campaign messaging aimed towards Gen Z audiences.

MAM Marketing Brands
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/05/25/skoda.jpg?itok=u4EdqpNJ
TRIP bags creative visual communications mandate for Skoda Auto India

Mumbai: Leading visual communication design company Trip Creative Services have been instrumental in designing the launch campaigns for Skoda Auto India’s new car launches, the ‘Skoda Kushaq’ and the ‘Skoda Salvia’ with event partners 70EMG.

MAM Marketing MAM
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/05/25/sidharth_rao.jpg?itok=dC8as5e8
dentsuMB Group CEO Sidharth Rao moves on

MUMBAI: After a career spanning over 22 years, dentsuMB Group CEO Sidharth Rao has moved on from the agency. Rao will be leaving the business in December 2022 to return to his entrepreneurial roots,the agency announced in a statement on Wednesday.

MAM Marketing MAM
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/05/25/ravi.jpg?itok=TEQB1ywD
Ravi Shastri's 'king of good times' avatar in latest Cred ad sets the internet abuzz

Former Indian cricket head coach, Ravi Shastri’s fondness for alcohol is well known. Shastri himself has never shied away from acknowledging that a good brew of beer is good enough to lift his spirits! But this has also led him to be the butt of trolls and a source of many memes on social media on...

MAM Media and Advertising People
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/05/24/iodex.jpg?itok=D0EXbdlD
Iodex partners with Cult.fit for 'Rapid Recovery Program'

Mumbai: Iodex, the leading body pain expert from GSK Consumer Healthcare and a renowned household name in India for over 100 years, partners with Cult.fit for its rapid recovery program to support fitness enthusiasts. Through this unique collaboration, a series of videos, dedicated to the 2R’s of...

MAM Media and Advertising Ad Campaigns
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/05/24/disha.jpg?itok=qADdG_xG
Bata unveils new ad campaign ‘It’s Got to be Bata’ featuring Disha Patani

Mumbai: Bata India has released a new campaign to announce the launch of its new versatile 24x7 casual collection. The 360-degree campaign titled ‘It’s Got To Be Bata’, features Bata India’s new brand ambassador Disha Patani.

MAM Media and Advertising Ad Campaigns