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D2C in 2023: Hyper-personalisation, omnichannel and AI approach is going to be the way

Mumbai: Amongst the many industries that have been witnessing growth, one such industry is direct-to-commerce (D2C). The world opened up in 2022 after two years of the pandemic-led slowdown. The last couple of years saw a significant shift in demand for various product categories, accelerating a...

MAM Media and Advertising People
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Sarfaraz Ansari joins DDB Mudramax as senior vice president – integrated media

DDB Mudramax boosts its media expertise with the appointment of Sarfaraz Ansari as senior vice president – integrated media. He will be responsible for leading strategy and ideation for integrated solutions across media platforms.

MAM Media and Advertising People
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Anish Raghunandan becomes the new CEO of Tata ClassEdge

Mumbai: Tata ClassEdge Ltd. (TCE), a venture of Tata Industries Ltd., has appointed Anish Raghunandan as its new chief executive officer. Raghunandan has been with the Tata Group for nearly two decades and is part of the Tata Administrative Services (TAS) 2007 batch of managers handpicked for...

MAM Media and Advertising People
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Mullen Lintas wins the creative duties for Hindware Sanitaryware and Tiles

Mumbai: Mullen Lintas Delhi, to handle the creative duties for Hindware, one of the most trusted Indian household names when it comes to sanitaryware and bath fittings. The business was won after a keenly contested multi-agency pitch process. The account would be handled out of the agency's Gurgaon...

MAM Media and Advertising People
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Industry opines on ASCI’s guidelines on disclaimers

Mumbai: In an advertisement, be it a television commercial or a digital ad, the most ignored and unread portion is undoubtedly the disclaimer. In a recent survey carried out by ASCI with 130 consumers, it was observed that 80 per cent of respondents did not notice the disclaimer, 33 per cent could...

MAM Media and Advertising People