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PNB MetLife assigns digital mandate to Jack in the Box

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MUMBAI: Jack in the Box Worldwide, the digital agency brand of The 120 Media Collective has won the social media management and digital campaigns communication duties of life insurance company, PNB MetLife. The mandate encapsulates digital communication and digital media creative duties.

The 120 Media collective president and chief operating officer Kaizad Pardiwalla says, “We are glad to partner with PNB MetLife in helping them augment their digital presence. This is our first foray into the very competitive life insurance space and we’re super-charged about making a success of the opportunity.”

He further adds, “Earlier this year, we introduced Joy Da, a friendly next door Bengali character to promote PNB MetLife’s Mera Term Plan. The quirky campaign centred around Joy Da’s obsession over the number 100 broke through the clutter of fear and paranoia-led communication in the life insurance sector, receiving an overwhelming response. With PNB MetLife addressing digital as its key medium, we look forward to creating disruption in the category.”

Founded in 2009, Jack in the Box Worldwide is a media-agnostic integrated communications company. With offices in Mumbai and Delhi, the client roster includes Unilever’s Surf Excel, Bru, Vaseline, Lakme and BeBEAUTIFUL; Godrej No. 1, Charmis, Tata Motors among others.

PNB MetLife chief marketing officer Nipun Kaushal mentions, “Social media plays an integral role in our communication strategy and enables us to connect with a larger group of customers. With the team at Jack in the Box we intend to focus on innovative and creative ways of user engagement thereby carving out a niche for ourselves in the digital space and create business impact.”

The 120 Media Collective is a digitally oriented company that helps brands connect with their audiences through compelling content, customised distribution and incisive amplification. The company creates, produces, distributes, monetises, creates engagement around and promotes multi-platform content for audiences and brands globally.

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