MAM

Creative Abbys: SPN is Broadcaster of the Year, Dentsu Webchutney wins big

Dentsu Webchutney dominated the night with 14 metals

https://indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2019/04/13/densu.jpg?itok=Fh3gz6WA

GOA: Day 2 of Goafest 2019 culminated with winners across five categories - broadcaster, design specialist, direct specialist, PR specialist agency and still craft - of the Creative Abbys being declared. Sony Pictures Networks India was crowned Broadcaster of the Year, winning nine metals on the night. SPN’s haul comprised of a gold, three silvers and five bronze. SPN bagged the only gold in the category for Sony Ten 2's 'Meri Doosri Country' campaign for the 2018 FIFA World Cup.

Star India finished second with five metals – 3 silver and 2 bronze. ABP News Network rounded off the top three a silver and bronze each.

Dentsu Webchutney won the PR and Direct Agency of the Year title, taking home seven gold, four silver and three bronze metals.

The agency bagged five golds in the PR category for its work with Early Salary's 'The Month-End Collection', Swiggy's 'Thank you project', URI's 'Mission Torrents - a campaign that changed an Indian law', Chakra Tea's 'Chai-fi' and Uber's 'Lower the Window'.

Uri's 'Mission Torrents' campaign brought home the golds in the direct category for Dentsu Webchutney.

Autumn Grey’s twin golds in the direct category were for its work with Samsonite's 'Kerala is Open' category. Cheil India, on the other hand, settled for three metals – a silver and two bronze.

COG Digital + Design, awarded the Design Specialist of the Year, won five silver and four bronze metals. Open Strategy and Design bagged a gold, three silver and three bronze metals. AutumnWinter Communications & Design walked away with two silver and a bronze metal. 

COG Digital + Design was crowned the Still Craft Specialist of the Year with three silver and two bronze metals. While AutumnWinter Communications & Design captured one five metals – a silver and four bronze, FCB India Advertising LLP earned itself two silver and a bronze metal.

Latest Reads

https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/11/27/pinto.jpg?itok=eSFpRvpP
GUEST COLUMN: How video marketing drives maximum conversions

The rapid growth of TikTok globally, as well as Instagram releasing ‘Reels’ over the last couple of years, is a testament to the rise in video consumption, with users preferring to watch short video clips on their mobile devices.

MAM Marketing MAM
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/11/27/bnm.jpg?itok=4R5ZqqrN
GUEST COLUMN: Mobile marketing trends that’ll pave way for OTT boom in 2022

The OTT sector in India has emerged just like a Bollywood hero — their entry is always late but highly anticipated, sweeping away everyone’s heart and attention. Similarly, the sector that was once considered stagnant with very low penetration across different regions and markets has today become...

MAM Marketing MAM
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/11/27/acc.jpg?itok=RwzClcSv
ACC launches 'Leave Behind No Waste' campaign with BCCI for Ind-NZ series

ACC Ltd has partnered with the Board of Control for Cricket in India (BCCI) to take on the onus of collecting and managing waste, during the first India vs New Zealand test series match which was held on 25 November at Kanpur’s Green Park Stadium.

MAM Marketing MAM
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/11/27/m.jpg?itok=hbms96pu
McDonald’s India says '25 years of lovin it' on its 25th anniversary

From birthday parties to first salary treats, from getting together with family and friends over meals to all occasions big or small, McDonald’s has been a part of Indian customers’ lives for the last 25 years. To celebrate this important milestone, McDonald’s India - North & East has launched...

MAM Marketing MAM
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/11/27/mayank_bidawatka-koo.jpg?itok=-I3D92Jb
Koo co-founder Mayank Bidawatka on breaking the language barrier for social media users

Mumbai: Having launched at the outset of the pandemic, home-grown multi-lingual micro-blogging platform, Koo has already garnered over fifteen million users in a short span of twenty months. Pitched as India’s alternative to the US microblogging platform Twitter, the app allows its users to express...

MAM Media and Advertising Ad Campaigns
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/11/26/watconsult.jpg?itok=L6mCKWuH
53% online shoppers favour social commerce owing to affordability, transparency & convenience: Report

The combination of social media with digital commerce is seeing huge growth in India considering the benefit it brings to customers as well as businesses.

MAM Marketing MAM
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/11/26/ranbir.jpg?itok=PZbL-W5h
Flipkart launches ‘India Ka Fashion Capital’ campaign with Ranbir Kapoor & Alia Bhatt

Mumbai: Homegrown e-commerce marketplace Flipkart has launched the ninth edition of its ‘India Ka Fashion Capital’ campaign in a new avatar, featuring Bollywood’s It couple Ranbir Kapoor and Alia Bhatt. Conceptualised in collaboration with McCann World group, the campaign encourages customers to...

MAM Media and Advertising Ad Campaigns
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/11/25/kantar.jpg?itok=s3vN_blW
Amazon, Asian Paints & Tata Tea emerge as ‘Most Purposeful Brands’: Kantar report

Data insights and consulting company Kantar has released the 2021 edition of its annual BrandZ India report that unveils the year’s ‘Most Purposeful Brands’ in India. Amazon, Asian Paints, and Tata Tea emerged as the most purposeful leaders in India across technology, non-FMCG, and FMCG categories...

MAM Marketing Brands
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/11/25/manan-desai-mybyk.jpg?itok=7HPOFab0
MYBYK launches ‘Let’s Unlock’ campaign with comedian Manan Desai

Homegrown bicycle sharing service brand MYBYK is on a mission to make our cities liveable again by providing equitable and sustainable mobility to the masses.

MAM Media and Advertising People

Sign up for our Newsletter

subscribe for latest stories

* indicates required