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Mother Sparsh's #UnscentedHappiness touched 2.5 million people

Brands like FirstCry , Tiny Steps collaborated with the 3-month-long campaign

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MUMBAI: Mother Sparsh - India's leading organic & eco-friendly baby care products brand has concluded its online campaign #UnscentedHappiness with the reach of approx 2.5 million. On many occasions, parents are in awe to see their infants display similar expressions or habits which they had done in their childhood, making parenthood more special. Mother Sparsh's #UnscentedHappiness was all about celebrating those moments and also celebrating the baby care routine with natural products that is passed on from one generation to the other. Brands such as FirstCry and Tiny Steps had also collaborated with the three-month-long campaign.

Many new mothers, as well as mom influencers, participated in this online campaign and contributed with many precious memories in the form of a photo or video posts. The campaign ran across Facebook, Instagram and other social media platforms. Mom users also took to Instagram as well as FB Stories to highlight memories of #UnscentedHappiness. 15 lucky participants have won Gift Voucher worth Rs. 2000 each.   

https://www.instagram.com/p/B55aYm2HVuh/

https://www.instagram.com/p/B6K6AKIpv2G/

Mother Sparsh founder and head brand strategist Rishu Gandhi said, "We are thrilled to have received an overwhelming response from new moms and parents on social media for #UnscentedHappiness. The campaign had the dual objectives of reliving precious memories as a parent and also spread awareness on using natural and eco-friendly products for baby care. Many people find it difficult to come across the right products for their kids. We hope through this campaign, we have been able to reach out to a large number of parents with useful information. We will continue to introduce campaigns that are engaging as well as educational for the new parents."  

Mother Sparsh is an innovative Eco-friendly baby care brand focused towards delivering a holistic experience to the mothers and babies with their natural; eco-friendly, biodegradable, paraben-free and chemical-free offerings. The brand is known for its innovation and revolutionary product segment. Hence, the brand has sold over 2.5lakh SKU’s of their wipes thus avoiding over 100 tonnes of plastic waste to get into our eco-system, and various research organizations also recognize it for their innovation in the field of personal care wipes market.

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