Mumbai: Watch For Style celebrates Women through the month of March with #WomenWhoMeanBusiness, lauding women who have achieved their own definition of success in their own time. The campaign portrays women from across diverse industries and fields, such as professional sports & adventure athletes, corporate leaders, artists & chefs, as well as entrepreneurs, who share their inspiring journeys with other women and leave behind a mantra that they believe in and practice. Along with this, they also understand the importance and role of power-dressing, and explain to the audience what this means to them.
This month-long campaign is curated by Watch For Style, a one-of-its-kind digital magazine. The Instagram page brings together a community of people who appreciate fashion and styling, and also love watches and see them as powerful accessories to dress for the occasion and make a statement!
“The campaign's main objective ‘Women Who Mean Business’ is to share inspiring stories of women who have succeeded in their life as per their definition of success. Women who have showcased confidence, grit, and have faced the challenges that come with swimming against the tide and defying norms. We wanted to highlight the role time plays through these journeys, be it in the form of perseverance, or the symbolic watch they wear which represents to some an essence of power and style while to others it represents memories and achievements!”, said Titan Company Ltd. head of international license brands Reema Vazirani
The campaign celebrates the women of today from different walks of life. They are high achievers in rising leadership roles, driven by a passion for growth and success. These are Women Who Mean Business.
Over 22 women from across Corporate, Fashion, Lifestyle and Sports fields will be featured, and these include Titan Company Ltd. CEO watches & wearables Suparna Mitra, Mia by Tanishq business head Shyamala Ramanan, news anchor Chaiti Narula, Femina Miss India Andhra Pradesh 2022 Likhita Yalamanchili, Le Cordon Bleu London patisserie chef EU food ambassador in India recipe developer & Curato chef Guntas Sethi, Indian circuit and off-road motorcycle racer Aishwarya Pissay and many more women from various walks of life who will share their stories.
Ramanan said, “Power dressing for me has changed over time. While earlier it was about wearing the right clothes, over the years, I have realized that it is all about confidence. I am particularly fond of accessories, be it minimal jewelry, fragrances and of course, watches. I believe that my watch style and design often reflect the mood I want to convey, whether it’s power or its sass. So for me, that’s what works as power dressing.”
The campaign is designed and executed by BC Web Wise.
