MAM

×

×

Stories that (Pod)cast a spell

https://indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2019/09/11/cast.jpg?itok=YWi6GOFC

Let us set the scene. Imagine 3 women seated in a coffee shop on a frigid, rainy and cloudy Sunday afternoon,chatting casually with their hands wrapped around steaming cappuccinos. As an observer, what do you think they are talking about? Often, common stereotypes take the better of us and lead us to the conclusion that they are probably gossiping about their neighbours or discussing their recent shopping sprees.

Contradicting these stereotypes,Franklin Templeton has created Meri PyaariSaheliyan, a podcast series designed for and by women with Hansi Mehrotra. In today’s global environment conversing about the role of money is often considered rude or a sensitive topic, however the series is designed as a vehicle for women to share and discuss the things that give them meaning in life. The series also presents their experiences in the real world, adversities they’ve faced, and the journey they embarked on to overcome them as well as the role that money has played in their lives.

JuzerTambawalla, (Director and Head of Marketing at Franklin Templeton, India) states that, “MeriPyaariSaheliyanis an incredible window into the lives of women in modern India. The podcasts provide a very immersive insight into their eventful and colourful lives. Such podcasts are extremely valuable for all listeners because it’s not everyday that we get the opportunity to listen in on heartfelt conversations and have the ability to learn from the stories within them. Being a part of this campaign has been enjoyable, inspiring and eye-opening. I hope you enjoy it as much as I have.”

Furthermore, Geetanjali Sachwani, (AVP of Marketing at Franklin Templeton, India) says that, “The choice of podcasts as a medium for Meri PyaariSaheliyanis one that I feel is extremely important. In today’s era where screens surround us wherever we go, it can sometimes be overwhelming to take in all that information. Podcasts allow us to focus on the message that is trying to be conveyed without being distracted by other visual stimuli. Additionally, when looking at Meri PyaariSaheliyan where women discuss their lives, their experiences and their goals podcasts allow the listener to be engaged with and to an extent become a part of that engrossing conversation. Ultimately, the goal of the campaign is to make women comfortable talking about their experiences, aspirations and money and I feel that in an informal setting such as a podcast, this goal can really bear fruit.”

The podcasts are written and hosted by Hansi Mehrotra, a well-established and distinguished mentor from the Finance industry. She is the Founder of The Money Hans. Speaking about the campaign, she says, “The Meri PyaariSaheliyan concept is based on my real life conversations with my real life girlfriends on real life issues. I hope it inspires women to talk openly with their girlfriends about money issues. “

The campaign is spearheaded by Mumbai based Digital Agency Mirum India, a WPP group company. Naila Patel (Executive Creative Director, Mirum India)said, “MeriPyaariSaheliyan is an extension of our previous campaign 'Invest for Progress', where we urged women to not just learn to earn but also to learn to invest. These podcasts branch out from the same idea. We have created a series of conversationsaround problems that most women face when it comes to talking about money. These women conversing about life, money and investments, I believe normalises the issue at hand.”

You can access the podcast series here:

https://www.franklintempletonindia.com/investor/investor-education/meri-pyaari-saheliyan

Meri PyaariSaheliyan is also available on popular audio podcast platforms such as Soundcloud, Spotify, Saavn, Audioboom, Pocket Casts and many more.

Latest Reads

https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/09/14/tata.jpg?itok=FpgFLceO
Tata Motors announces ‘Festival of Cars’ campaign for its customers

MUMBAI: To mark the beginning of this year’s auspicious festive season, Tata Motors today announced the launch of the Festival of Cars campaign for all its customers. Through this campaign, Tata Motors is offering benefits of up to Rs.1,50,000 on models such as Nexon, Hexa, Tiago, Tiago NRG, Tigor...

MAM Marketing MAM
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/09/14/sofeline.jpg?itok=6upjzK7b
Softline launches festive campaign to promote India's 'First Comfort Fit Pocket Leggings'

This festive season, to showcase its differentiated and innovative product proposition, Softline the premium women wear brand from Rupa & Company Ltd has rolled out a special campaign to promote India’s ‘First Comfort Fit Pocket Leggings’ with Bollywood actress Anushka Sharma in the lead.

MAM Marketing MAM
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/09/14/Wakefit.co_.jpg?itok=Lkl169sm
Wakefit.co Introduces the ‘BaaBaa’ of Sleep to Help Indians Rest Better

Bengaluru: If you know what BaaBaa knows you will sleep better! Have you ever counted sheep in a desperate attempt to fall asleep? Wakefit.co, India’s largest sleep solutions startup funded by Sequoia Capital, will tell you there are better ways to get that elusive beauty sleep. The three-year-old...

MAM Marketing MAM
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/09/14/navneet.jpg?itok=cte9lcwB
Iconic American cycling brand Trek Bicycle celebrates retail excellence and customer delight in India

Trek Bicycle, one of the world's leading bicycle manufacturers has partnered with Spokehub HQ to open its first exclusive store in Guwahati. Spread over 2,000 sq. feet, Spokehub HQ has been designed based on Trek’s global guidelines with focus on phenomenal customer experience.

MAM Marketing MAM
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/09/13/idibi.jpg?itok=tnWtq9Fl
IDBI Federal Life Insurance creates awareness about responsibly planning for each milestone of life through its latest video campaign

MUMBAI: IDBI Federal Life Insurance, one of India’s prominent life insurance companies, today announced the launch of its latest video campaign which aims to create awareness about the importance of financially planning for the responsibilities that accompany each milestone in life. Each of the...

MAM Media and Advertising Ad Campaigns
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/09/13/ola.jpg?itok=G-1liEmT
Ola redefines two-wheeler mobility with new ‘Ola Bike’ campaign

MUMBAI: Ola, India’s largest mobility platform, is looking to criss-cross its way through labyrinthine roads and gridlocks of India in a big way. The company has recently launched a campaign to showcase its micro-mobility offering called Ola Bike that’s now present in 150 cities and towns. The new...

MAM Marketing MAM
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/09/13/conclave.jpg?itok=9h186McA
Spurt in internet usage to Drive Digital Marketing in India

MUMBAI: Delivering the keynote address at the 15th Marketing Conclave organized by the Internet and Mobile Association of India (IAMAI), Manish Maheshwari, Managing Director, India Operations at Twitter India said there are 1.1 billion expected smartphone users in India by 2024, Internet users in...

MAM Marketing MAM
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/09/13/tanshiq.jpg?itok=Pvakvxx3
Tanishq TVC film with Nayanthara celebrates glittering gold & abundant auspiciousness

MUMBAI: Tanishq, India’s trusted jewellery brand has launched a new TVC campaign targeting its large customer base in Tamil Nadu.  The new TVC, featuring Southern superstar and face of Tanishq South, Nayanthara will showcase Tanishq’s strong understanding of the consumer, culture and customs from a...

MAM Media and Advertising Ad Campaigns
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/09/13/Unfdgfg.jpg?itok=xfjJBoC6
Tissot rolls-out innovative cinema campaign in collaboration with Khushi Advertising

MUMBAI: Tissot, world leader in the Swiss traditional watch industry has rolled-out an innovative on-screen advertising campaign in multiplexes. For this, ambient media agency, Khushi Advertising Ideas Pvt Ltd has helmed a unique multiplex advertising campaign to engage with audience in an...

MAM Media and Advertising Ad Campaigns

Sign up for our Newsletter

subscribe for latest stories