SBI Life Insurance took 'Thanks A Dot' campaign to a remote village this World Health Day

SBI Life Insurance took 'Thanks A Dot' campaign to a remote village this World Health Day

The drive was supported by the Women's Cancer Initiative -Tata Memorial Hospital


MUMBAI: On World Health Day, SBI Life Insurance organised ‘Thanks A Dot’, a Breast Cancer awareness drive in Sonepat, Haryana. More than 60 women along with a few men of the village attended the workshop and all of them received the ‘Thanks-A-Dot’ kit free of cost.

Taking the initiative to the rural interiors, SBI Life Insurance chief of brand and corporate communications Ravindra Sharma said, “Breast cancer is most common in women and can be cured if detected at an early stage. Most women in rural areas neglect their health and delay in seeking medical advice early because of unawareness, illiteracy, myths or superstition and many a times, due to financial constraints. It is imperative for these women to have deeper understanding and awareness of the symptoms of this disease. Therefore, we took ‘Thanks-A-Dot’ initiative to the rural interiors to create awareness and encourage every woman to spur a positive conversation about self-breast examination among each other and get away with sense of hesitation.”

He further added, “Women are custodians of family health, playing a critical role in maintaining the health and well-being of their communities. In other words, healthy women will ensure healthy families, healthy communities and a healthy nation. As a responsible life insurer, we believe that we have an important role to play in educating and empowering women by increasing awareness towards the disease and we hope that ‘Thanks-A-Dot’ can bring about the necessary change in the attitude of the women towards their health.”

WATConsult founder and CEO Rajiv Dingra said, “Recent studies indicate that 1 in 3 women in rural India have not even heard of breast cancer and unfortunately, 90% of them are unaware of the possibility of self- breast examination. This clearly highlights the lack of awareness in these areas and the need for women in rural India to understand the nuances of breast cancer, the prevention methods and the necessary steps to be taken. With Thanks a Dot, we reached out to a village in Haryana to initiate the positive conversation around breast health.”