NEW DELHI: Ceat Tyres has signed actor Rana Daggubati as its brand ambassador for promoting the puncture safe range of bike tyres across media platforms. As part of an integrated marketing campaign across all five southern states of India, Daggubati will feature in the new commercial for puncture safe tyres to be aired across TV and digital platforms. The new commercial will also be aired during the currently ongoing India-England Test series.
The campaign based on the theme Ceat Puncture Safe Sealant technology highlights the safety and convenience even while riding on difficult terrain. Created by O&M, the campaign is based on an interesting storyline set in the ashram of keel wale baba portrayed by Rana Daggubati, living on a bed of nails. On being invited to visit a village by some followers, baba is seen riding out from his ashram on a nail clad floor without being overly worried about punctures which is the highlight of the puncture safe tyres. The idea is to propagate the innovative initiative from Ceat that brings the convenience of worry-free rides even in difficult riding terrains.
Ceat Tyres COO Arnab Banerjee said, “The central idea is to highlight the importance of using durable tyres to prevent disruptions on any terrain. We are delighted to have Rana Daggubati on board for this campaign as he perfectly embodies the strength and durability of Ceat’s puncture safe technology. The India-England test series offers an ideal opportunity for us to connect with our customers as it is one of the most widely watched event in India with a massive viewership.”
Rana Daggubati said, “I am proud to be associated with one of the most respected brands in India. Playing the character of keel wale baba was a unique experience and I thoroughly enjoyed the shoot. I am looking forward to an exciting journey with Ceat Tyres.”
O&M group creative director Rohit Dubey said, “On this project, we dug into our Indian cultural references of nails, godmen, and connected the dots leading to innovative puncture safe technology.”
