MUMBAI: Askme has launched a campaign ‘Baap of all Pay apps’for its e-wallet app, Askmepay. The TV commercial starring Ranbir Kapoor was released today establishing for the first time payments through an app for both online and offline merchants with Askme network and beyond.

Conceptualised by Rajkumar Hirani Films and the marketing team at Askme, the TV commercial shows Kapoor as a new age, digital native, who shops on his mobile for widest range across products and services on Askme app and pays using AskmePay. And he chooses to pay for all of this using his phone rather than traditional formats of currency, cards etc. In today’s world, where people seek easy ways of shopping given the paucity of time, AskmePay comes with a premium payment platform to help create a value for both its customers and merchants.

Speaking on the occasion Askme digital strategy head and group CMO Manav Sethi said, “For us it’s an obvious and logical product offering. Askme Network has 15M+ SMEs who offer either a product or a service. In most of the cases the transaction consummates on our platforms itself. POS (Point-of-sale) systems for payments acceptance has been colossal failure in India due to prohibitive costs. Mobile phone is ubiquitous device for merchants ranging from grocery seller to a Doctor who pays for premium listing on Askme or a restaurant manager/owner who offers awesome deals fornext Sunday Brunch. Askmepay aims to be that vehicle that allows payments for these scenarios in both online & offline world. ”

Creative Director Karan Narvekar said, “The idea behind ‘Baap of all Pay apps’ was to showcase how today’s generation use mobile apps & services to their advantage. The whole concept of cashless payment which is the trend of the new age is reflected through this campaign with range of offline services and online products available on AKSME Network of apps.”