MAM

OZiva, India's first clean-label active nutrition brand launches a #MyPCOSStory Campaign

https://indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2019/08/22/oziva.jpg?itok=vBBzYa5S

MUMBAI: OZiva, India’s first clean-label active nutrition brand developing natural, plant-based nutritional products, recently announced the launch of its #MYPCOSStory campaign. The campaign will be on during the entire month of September, which is also the PCOS awareness month. It is aimed at empowering women suffering from the condition to share their experiences and create a community that can empower each other through advice and insights. 

Polycystic Ovary Syndrome is a hormonal abnormality that affects 1 in 10 women today all over the world. According to the National Institutes of Health, USA, the causes of PCOS are diverse-including lifestyle, genetics and health. However, it has a considerable negative impact on a woman’s overall health, along with being a cause for infertility and several other complications. 

One of the main effects of PCOS is disturbing the menstrual cycle, causing periods to either occur too close to each other or too far apart. It also affects metabolism, and women with PCOS have a 5-7X increased risk of developing type 2 diabetes later in life. In India, PCOS has affected many young women, and apart from being a factor that can cause major health complications in the future, its symptoms such as acne and hirsutism are also becoming a source of stress and affecting confidence. 

Commenting on the importance of the campaign, Aarti Gill, Co-founder, OZiva said, “Despite being a common ailment all over the world and in India, there is a serious lack of knowledge about PCOS, which leads to various misconceptions. In the recent past, many actresses such as Sara Ali Khan, Sonam Kapoor, Emma Thompson and ex-Spice Girl Victoria Beckham have shared the stories of their struggles with PCOS. With September being PCOS awareness month, we felt the need to create a platform that would allow every woman suffering from this condition to share their stories and enable each other to seek the right guidance and proper treatment. To take part, participants can share their or a friend’s story on Instagram and we will also feature the most inspiring stories on our official website.”

Participants can share their PCOS stories by uploading an image post on Instagram of a picture with a blindfold around their eyes. The story write-up needs to be shared in the caption while also tagging any three friends. The post should also include the tags @ozivanutrition and #MYPCOSStory to enable OZiva to share it with other women and build a strong community to fight this disorder that is rapidly affecting women everywhere and across all ages. 

Latest Reads

https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/01/24/tata.jpg?itok=ulMNShhV
TATA Capital urges millennials to make 2020 their year of financial responsibility

MUMBAI: As an extension to its brand campaign #CountOnUs, Tata Capital, the financial services arm of the Tata Group has launched a video campaign urging Millennial and GenZ India to make the most of 2020. The campaign consists of a video conceived around the idea that there are 11 more months for...

MAM Media and Advertising Ad Campaigns
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/01/24/sanju.jpg?itok=Ah6AdbUV
Sanju Menon appointed as COO of Publicis Ambience and Publicis Beehive

MUMBAI: Publicis Worldwide today announced Sanju Menon as the new chief operating officer of Publicis Ambience and Publicis Beehive. He takes over the charge from Paritosh Srivastava, who was elevated to the role of managing director of L&K Saatchi & Saatchi. Menon will be looking into the...

MAM Media and Advertising People
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/01/24/lava.jpg?itok=orxD7KyB
LAVA sparks off behaviour change campaign with #SendItBack against fake forwards

MUMBAI: One of India’s largest mobile handset brands, Lava International, today announced the launch of its Republic Day campaign- #SendItBack. The hard-hitting campaign video highlights the ongoing menace of fake forwarded messages that create panic and fuel acts of violence. It urges all mobile...

MAM Media and Advertising Ad Campaigns
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/01/24/alex.jpg?itok=Ny1dS5fm
ACG appoints Alexander Robertson as chief marketing officer

MUMBAI: ACG Group, the world’s only integrated offering end-to-end manufacturing solutions for the pharmaceutical industry today announced the appointment of Alexander Robertson as the new chief marketing officer for the Group.

MAM Media and Advertising People
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/01/24/umang.jpg?itok=rhXY-r7w
Dome Entertainment and Cineyug pay tribute to Mumbai Police at Umang 2020

MUMBAI:: Following the grand success last year, Dome Entertainment in collaboration with entertainment giant Dome Entertainment and Cineyug organised Umang 2020 on Sunday, the 19th of January 2020 and paid a beautiful tribute to Mumbai Police. The event was a star studded affair with all the big...

MAM Marketing MAM
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/01/24/ele.jpg?itok=l3snCJE_
ZEEL to fund 75% of entry cost incurred by creative agencies for Kyoorius Creative Awards

In an industry-first move, Zee Entertainment Enterprises Ltd (ZEEL) has expanded its support to the creative community in India. The media conglomerate will fund 75 per cent of entry cost incurred by creative agencies for Kyoorius Creative Awards.

MAM Media and Advertising AD Agencies
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/01/24/2020.jpg?itok=ylnGV1rX
Mobile advertising to surpass desktop in 2020: DAN Digital Advertising Report

The year 2020 will witness ad spends on mobile devices surpassing the spends on desktop for the first-ever-time, indicates the DAN Digital Advertising In India report launched in New Delhi on Thursday. The spending on mobile devices is expected to grow by 41 per cent during the year and will amount...

MAM Marketing MAM
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/01/23/tata.jpg?itok=skbd_TPa
Tata AIA Life Insurance launches media campaign ‘Rakshakaran Heroes’

MUMBAI: Tata AIA Life Insurance has launched the media campaign Rakshakaran Hero that addresses the major concern of green cover depletion and lack of Life Insurance penetration in the country. The campaign breaks with a new brand film that inspires the consumers to protect the future of their...

MAM Media and Advertising Ad Campaigns
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/01/23/sugar.jpg?itok=aPlistha
Sugarlite launches ‘Sugar Badlo, Health Badlo’ campaign

MUMBAI: Zydus Wellness, one of India’s leading players in the health and wellness space, recently launched a new TVC campaign titled, ‘Sugar Badlo, Health Badlo’ for its premium sugar brand, Sugarlite. Sugarlite which was launched in 2019 is a first of its kind natural sugar which delivers 50% less...

MAM Media and Advertising Ad Campaigns

Sign up for our Newsletter

subscribe for latest stories