launches new TVC to lure more buyers launches new TVC to lure more buyers

The cross-media ad campaign highlights that NoBroker is also a leader in buy/sell space

 Saurabh Garg

MUMBAI:, peer-to-peer real estate platform, recently launched a multi-city campaign to highlight its strength in buy/sell category after having established its leadership in the rental space.  Conceptualised and created by BlueBot films, the TVC breaks the perception that NoBroker is just a rental platform by positioning it as a first choice for buying a home.

As much as Rs 120,000 crore is spent as real estate brokerage in India every year.  NoBroker enables better matchmaking between prospective buyers and sellers to drive significant savings in terms of time, money, and effort.

As per’s latest real estate report, as many as 64% tenants are looking to buy a house in 2020. Launched across the cities- Mumbai, Pune, Bangalore, and Chennai, Hyderabad and Delhi-NCR, the ad campaign targets buyers through multiple mediums. The campaign would be seen across National and Regional GEC, News and Movies. To augment the efficacy, the films are dubbed into respective vernacular languages for regional markets. The campaign would get amplified on digital and social platforms through multiple short format films and creatives. The campaign’s hashtag is #BuyBinaBrokerage.

"NoBroker helps save over INR 1200 crores in brokerage annually. It sells over 1500 properties a month. We are already leaders in rental category across cities where we are present. This campaign would position us as a leader in the buy/sell space as well," Co-founder and CBO of Saurabh Garg said. 

Siva Prasad, Director Marketing at said, “This campaign is designed to break the perception that NoBroker is just a rental platform by positioning it as a first choice for buying a home. We are targeting buyers who are financially smart and appreciate a more autonomous and brokerage-free process of buying a property.” is a one-stop shop for home buying and associated needs such as home-loans, legal advice and interiors. In a short span since its launch, has disrupted the Indian residential and commercial real estate markets through its innovative peer-to-peer approach. Leveraging cutting-edge technologies and AI-assisted tools, the platform eliminates brokers from the property search and discovery value chain to facilitate direct connections between property owners and property seekers. The platform has also introduced several unique features to address information asymmetry and to deliver end-to-end real estate solutions to its customers. The platform has been consistently featured amongst the most disruptive tech start-ups in India.