Mumbai: Nikon India Private Ltd. unveils the latest edition of its pioneering campaign "Through Her Lens," an annual digital contest aimed at empowering and elevating the voices of professional and amateur women photographers in India. The contest, now in its third season, serves as a platform for female photographers to flaunt their creative expertise, gain valuable exposure and establish connections with the industry's top professionals. This initiative enables women to showcase their talent and skillset while breaking gender stereotypes and encouraging more women to join the field of photography.

The theme of this year's contest is "That's Me!" and encourages women photographers & videographers to submit one photograph or video that they identify with the most, along with a short description of the image/video and how it reflects their perception of themselves. This contest offers women photographers & videographers a chance to break free from societal expectations, showcase their personalities to the world, and present a true and authentic version of themselves through the art of photography. It serves as a platform for them to exhibit their unique perspective and creativity as visual artists and is poised to enable self-discovery and self-expression.

Commenting on the occasion, Nikon India Private Ltd. managing director Sajjan Kumar said, "At Nikon India, we see a world where the lens of a camera is not just an instrument to capture reality but also a tool to create change. Our newest campaign, "Through Her Lens," exemplifies our effort to promote diversity and inclusion in the photography industry. We are excited to see the outstanding work that the participants will submit this year and hope this contest inspires and empowers women photographers in India. We believe that through this contest, we shall pave way for the future where the stories are captured, shared and celebrated equally."