MAM

Mobil celebrates trucker’s journey with short film 'Sonu Tey Pappa Di Gaddi'

The film is conceptualised by 22feet Tribal Worldwide and the story is credited to The Script Room

https://indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2021/11/24/mobil.jpg?itok=pQmPXupZ

Mumbai: Engine oil maker Mobil has come out with a new short film that celebrates the journey of a trucker. The film, titled "Sonu Tey Pappa Di Gaddi," is conceptualised by 22feet Tribal Worldwide and the story, screenplay & dialogues are credited to The Script Room.

Shot across multiple locations in Rajasthan over five days, the film is produced by Coconut Films. Rajesh Ramaswamy, The Script Room co-founder, has directed the film and it's now available on Jio TV.

“This was a dream project for The Script Room. A great opportunity for a writers’ hub where writing was at the heart of it. With lots of scope to explore a story, screenplay, characters, dialogues, lyrics and at the same time bring in our brand expertise. And it was great fun and a learning experience to interact with the creative folks at 22Feet, which is something we are keen on. To collaborate with different minds to create beautiful stories. And separately as a director, I got the opportunity to explore a long format project which was a great experience,” stated Ramaswamy.

22feet Tribal Worldwide’s Mansoor Jamal said, “Truckers in India are always seen as people who are intimidating on-road rushing to move things from point A to B and sometimes even from their close ones. Nobody looks up to a trucker. And unfortunately not many know of their personal struggles and sacrifices they make. We wanted to tell their story through this film. And we found the perfect partner in The Script Room to collaborate and make this happen. Ramsam, UJ and the team at The Script Room saw the idea we had and elevated it to flesh out the whole film. It was an absolute pleasure working with them."

The 27-minute short film aims to capture the essence of the brand while connecting it with its audiences through a heart-warming narrative. The story line follows a trucker’s road journey, which is an everyday affair for him, except that his teenage son has joined him on this one. The child gets to see his father’s hard work, effort, and sacrifices that make his life better, and the father also gets to spend time with his son which in itself is a luxury for him, and in the process gets to know him. By the end of the trip, the duo develops a bond and newfound respect for each other. The product is seamlessly used in the storyline adding a slice-of-life element to the film.

“The trucking community is integral to economic growth, and truck drivers deliver almost everything we rely upon. This trucker movie 'Sonu Tey Papa Di Gaddi' by Mobil symbolises our appreciation of the trucking community, aiming to invoke respect and recognition for the drivers.  Mobil Delvac brand supports the drivers in economic growth by helping them reduce maintenance and service cost, while this movie will drive societal growth and development by uncovering the challenges faced by the community and bringing positive change in the life of drivers,” said Mobil Delvac brand and offer advisor - South AP Sumit Rana.

Speaking about engagement, The Script Room co-founder Ayyappan Raj stated, “It’s a totally new thing for us - working together with a creative agency and co-creating something for another client. While conceptually it sounded complex with multiple stakeholders, the actual process was quite simple and smooth. We did a few rounds of discussions to get the central thought and then everything else happened quite fast. Thanks a lot to Mansoor, Bala from 22Feet for trusting us on this and seeing the project through together.”

Latest Reads

https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/05/26/t20.jpg?itok=ZmQ9TB4G
My11Circle partners with Women T20 Challenge 2022 as official title sponsor

Games24x7’s fantasy platform, My11Circle, has partnered with Women’s T20 Challenge 2022 as the official title sponsor.

MAM Marketing Brands
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/05/26/arte-hisense.jpg?itok=dumfvKNd
Art-E Mediatech bags digital mandate for Hisense

The full stack agency Art-E Mediatech on Thursday has won the digital mandate for Hisense. As a part of this partnership, Art-E Mediatech will now be responsible for Hisense’s partner in strategy formulation and social media strategy, media buying, influencer marketing and website related services.

MAM Digital
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/05/26/jack-dorsey.jpg?itok=BOImt3M3
Former CEO Jack Dorsey steps down from Twitter's board of directors

Twitter's former CEO Jack Dorsey has stepped down as a board member of the microblogging platform. Dorsey's exit from the Twitter board means he no longer has anything to do with the social media giant and has exited completely.

MAM Digital
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/05/26/cottonworld-justwatches.jpg?itok=iCEffNMY
Digimaze wins the performance marketing mandates for Just Watches & CottonWorld

Digimaze has bagged the performance marketing mandates for Just Watches and CottonWorld on Thursday, according to a company statement.

MAM Marketing MAM
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/05/26/oly.jpg?itok=b1D4ffZP
HeyHey, Olive Group bring ‘Oliverse’ wave on full display at ONFT

An online platform HeyHey has collaborated as a technology partner with Olive Group of restaurants recently to showcase non-fungible tokens (NFTs) in the event christened ‘ONFT’. It is the first Indian restaurant group to showcase NFTs.

MAM Marketing MAM
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/05/26/ishaan.jpg?itok=jpuRlMga
Redcliffe appoints Ishaan Khanna as new director - reproductive medicine & genetics

New Delhi: Redcliffe Lifetech US and India unit Redcliffe Labs, on 26 May 2022 announced Ishaan Khanna as director - reproductive medicine and genetics. Ishaan is a techno-commercial leader with over 19 years of experience in institutional and commercial healthcare businesses. He has effectively...

MAM Marketing MAM
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/05/26/dentsu.jpg?itok=8dJYEDLS
Dentsu appoints Saagar Sethi to lead Amplifi in India

Mumbai: Dentsu India appointed Saagar Sethi as the president of its supply side management platform, Amplifi. Saagar stepped into the role in April 2022, as part of the increased media leadership roster across Dentsu India.  

MAM Marketing MAM
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/05/26/12.jpg?itok=aan9e1oe
Google appointed Durga Raghunath as India's news partnerships head

According to a LinkedIn update, Google has appointed Durga Raghunath as head of news partnerships - India. Previously, she was the head of digital at Times of India associated with Times Internet.

MAM Media and Advertising People
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/05/26/cardekho-wat.jpg?itok=TqoFCQMl
WATConsult wins creative & social media mandate for CarDekho

MUMBAI: An Isobar company and the globally awarded hybrid digital agency from Dentsu India, WATConsult has bagged the creative and social media mandate for CarDekho, India's biggest digital automotive solutions provider. The account was won following a competitive pitch process and will be managed...

MAM Marketing MAM