MAM

Kumar Varun rants about WFH in Man Matters' #LetsTalkMan campaign

The film captures real-life frustrations of employees who are expected to work even while being Co

https://indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2022/01/25/img_25012022_112826_800_x_800_pixel.jpg?itok=CLZ6U0eU

Mumbai: Work from home (WFH) was perhaps the most common outcome worldwide for offices amid a coronavirus-ridden world. We went from being paranoid about Covid-19 and its impact on health to normalising it. Now, with the world battling another wave of the pandemic, Man Matters - a digital health platform for men, has come up with a very relatable rant video featuring actor, stand-up comedian Kumar Varun that voices the sentiments of employees who are bound to work despite being covid positive. 

The campaign is the latest to come out from the brand’s initiative #LetsTalkMan, which was first launched on International Men’s Day 2021.

The digital film executed by Spring Marketing Capital portrays Varun as the protagonist encapsulating the emotional turbulence of employees who have been Covid positive in the third wave and yet, are not spared from expectations of work. 

The film begins with an online conference call, wishing employees speedy recovery and asking each other to take care of themselves. Cut to reality, in the name of deadlines, employees continue to work from home and are expected to work and complete work as before. The rant aims to throw light on the reality that while the current wave is mild and most of us who are vaccinated will recover fast, it is equally important to be cognisant of the fact that it still impacts our health and wellbeing, and that of our near and dear ones.

“From being paranoid about Covid during the first and second wave, to now witnessing a 'normal' third wave, we have seen a significant shift in our attitude towards Covid-19," said director of brand marketing Anuroop Nair, commenting on the campaign message. "At Man Matters, we believe in helping men open about their health & wellness needs and hence really felt like making this video to help those who are unable to in this period."

“Man Matters as a brand has always pushed the boundaries on how we should open up about how we feel. In Jan '22, I think most of us feel this way but someone needed to say this and hence we finally did through this piece,” remarked Spring Marketing Capital branded content partner Sandeep Balan.

Latest Reads

https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/05/25/anindita-gupta.jpg?itok=ae_vj7Mz
Guest Column: Hospitality brands repositioning themselves in the market post-pandemic

The pandemic has affected a substantial amount of businesses globally and has severely impacted the travel and the hospitality sector.

MAM Marketing Brands
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/05/25/unacademy.jpg?itok=0FIAy3pk
Unacademy launches new ad film 'Focus | First Law of Learning'

Unacademy has released a new ad film ‘Focus | First Law of Learning’ to highlight another life learning from the cricket pitch of the IPL. In keeping with precedent, the film draws an interesting correlation between cricket and education and the need to stay focused.

MAM Media and Advertising Ad Campaigns
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/05/25/asci.jpg?itok=mIpKhCh2
ASCI bats for better inclusion in advertising, to clamp down on discriminating ads

The Advertising Standards Council of India (ASCI) has updated its code to add greater inclusivity in advertising depictions. The ASCI code already required ads to not deride anyone based on race, caste, creed, gender or nationality.

MAM Marketing MAM
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/05/25/gozoop.jpg?itok=jZMZeKwn
TATA Studi renews digital marketing mandate for Gozoop

Youth entertainment channel Zing has unveiled a new logo, channel packaging, brand ambassador and campaign. The channel has roped in Siddhant Chaturvedi to drive its campaign messaging aimed towards Gen Z audiences.

MAM Marketing Brands
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/05/25/skoda.jpg?itok=u4EdqpNJ
TRIP bags creative visual communications mandate for Skoda Auto India

Mumbai: Leading visual communication design company Trip Creative Services have been instrumental in designing the launch campaigns for Skoda Auto India’s new car launches, the ‘Skoda Kushaq’ and the ‘Skoda Salvia’ with event partners 70EMG.

MAM Marketing MAM
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/05/25/sidharth_rao.jpg?itok=dC8as5e8
dentsuMB Group CEO Sidharth Rao moves on

MUMBAI: After a career spanning over 22 years, dentsuMB Group CEO Sidharth Rao has moved on from the agency. Rao will be leaving the business in December 2022 to return to his entrepreneurial roots,the agency announced in a statement on Wednesday.

MAM Marketing MAM
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/05/25/ravi.jpg?itok=TEQB1ywD
Ravi Shastri's 'king of good times' avatar in latest Cred ad sets the internet abuzz

Former Indian cricket head coach, Ravi Shastri’s fondness for alcohol is well known. Shastri himself has never shied away from acknowledging that a good brew of beer is good enough to lift his spirits! But this has also led him to be the butt of trolls and a source of many memes on social media on...

MAM Media and Advertising People
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/05/24/iodex.jpg?itok=D0EXbdlD
Iodex partners with Cult.fit for 'Rapid Recovery Program'

Mumbai: Iodex, the leading body pain expert from GSK Consumer Healthcare and a renowned household name in India for over 100 years, partners with Cult.fit for its rapid recovery program to support fitness enthusiasts. Through this unique collaboration, a series of videos, dedicated to the 2R’s of...

MAM Media and Advertising Ad Campaigns
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/05/24/disha.jpg?itok=qADdG_xG
Bata unveils new ad campaign ‘It’s Got to be Bata’ featuring Disha Patani

Mumbai: Bata India has released a new campaign to announce the launch of its new versatile 24x7 casual collection. The 360-degree campaign titled ‘It’s Got To Be Bata’, features Bata India’s new brand ambassador Disha Patani.

MAM Media and Advertising Ad Campaigns