MAM

×

×

ITC Vivel leads conversation on gender equality

Collaborates with CII IWN to engage voices across civil society, judiciary, academia, corporates

https://indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2019/09/12/itc.jpg?itok=lR3-m8qg

MUMBAI: ITC Vivel believes that for a more equal society, awareness of legal rights is the first step towards empowering and protecting women. It firmly believes that no one should have to compromise on their dignity, be discriminated against or denied their rights as provided by law. As part of its brand philosophy, Vivel launched a website designed for a simplified understanding of laws around women’s rights. Compiled in an FAQ format and available in English and Hindi language, Vivel seeks to empower women and enable self-action.

In the last six months, Vivel's ‘Know Your Rights’ initiative has reached more than 250 colleges and 30,000 students through active workshops across the country.  Vivel hopes to inspire a collective of young individuals to be equality champions and empower others for a more gender-equal India through this outreach.

In the same vein, ITC Vivel ‘Ab Samjhauta Nahin’ hosted a power-packed panel discussion and workshop organised in partnership with the CII IWN. Speaking on the panel were Supreme Court lawyer Karuna Nundy, BJP Delhi spokesperson and vice president Shazia Ilmi, IPS 2018, 71 RR, Himachal Pradesh Cadre Ilma Afroz Oxfam International gender justice campaigner Gopika Bashi, and ITC Personal Care Division head personal wash category Subhash Balar. The conversation revolved around shifting the ‘norm’ to the ‘normal’, rising up against labels, the externalities of the person and championing change.

Karuna Nundy said, “By bringing real and concrete knowledge of legal rights to over 600 colleges – that’s at least  1 lakh people – we seek to create a tidal wave of people who are aware of their rights, claiming these rights and so forcing the system to serve its citizens. Their relationships with family, romantic partners and friends are also transforming in the process, becoming more equal. This is becoming a movement, not just by our efforts with ITC Vivel’s Ab Samjhauta Nahin, but also other efforts. We need to build on this, and fast – it is only by a circular process of claiming and exercising rights that the channel between citizens and state will become continuous and smooth.”

As part of the legal rights awareness initiative, Vivel in collaboration with Kommune introduced ‘Knock Knock’ with spoken-word poet Sainee Raj.  In her piece Sainee she talks about breaking the silence and celebrating our rights. Touching upon the extremely relevant and sensitive issue of cyber security for women, she urges us to stop waiting for the world to change and start being the change ourselves. 

Latest Reads

https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/09/14/tata.jpg?itok=FpgFLceO
Tata Motors announces ‘Festival of Cars’ campaign for its customers

MUMBAI: To mark the beginning of this year’s auspicious festive season, Tata Motors today announced the launch of the Festival of Cars campaign for all its customers. Through this campaign, Tata Motors is offering benefits of up to Rs.1,50,000 on models such as Nexon, Hexa, Tiago, Tiago NRG, Tigor...

MAM Marketing MAM
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/09/14/sofeline.jpg?itok=6upjzK7b
Softline launches festive campaign to promote India's 'First Comfort Fit Pocket Leggings'

This festive season, to showcase its differentiated and innovative product proposition, Softline the premium women wear brand from Rupa & Company Ltd has rolled out a special campaign to promote India’s ‘First Comfort Fit Pocket Leggings’ with Bollywood actress Anushka Sharma in the lead.

MAM Marketing MAM
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/09/14/Wakefit.co_.jpg?itok=Lkl169sm
Wakefit.co Introduces the ‘BaaBaa’ of Sleep to Help Indians Rest Better

Bengaluru: If you know what BaaBaa knows you will sleep better! Have you ever counted sheep in a desperate attempt to fall asleep? Wakefit.co, India’s largest sleep solutions startup funded by Sequoia Capital, will tell you there are better ways to get that elusive beauty sleep. The three-year-old...

MAM Marketing MAM
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/09/14/navneet.jpg?itok=cte9lcwB
Iconic American cycling brand Trek Bicycle celebrates retail excellence and customer delight in India

Trek Bicycle, one of the world's leading bicycle manufacturers has partnered with Spokehub HQ to open its first exclusive store in Guwahati. Spread over 2,000 sq. feet, Spokehub HQ has been designed based on Trek’s global guidelines with focus on phenomenal customer experience.

MAM Marketing MAM
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/09/13/idibi.jpg?itok=tnWtq9Fl
IDBI Federal Life Insurance creates awareness about responsibly planning for each milestone of life through its latest video campaign

MUMBAI: IDBI Federal Life Insurance, one of India’s prominent life insurance companies, today announced the launch of its latest video campaign which aims to create awareness about the importance of financially planning for the responsibilities that accompany each milestone in life. Each of the...

MAM Media and Advertising Ad Campaigns
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/09/13/ola.jpg?itok=G-1liEmT
Ola redefines two-wheeler mobility with new ‘Ola Bike’ campaign

MUMBAI: Ola, India’s largest mobility platform, is looking to criss-cross its way through labyrinthine roads and gridlocks of India in a big way. The company has recently launched a campaign to showcase its micro-mobility offering called Ola Bike that’s now present in 150 cities and towns. The new...

MAM Marketing MAM
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/09/13/conclave.jpg?itok=9h186McA
Spurt in internet usage to Drive Digital Marketing in India

MUMBAI: Delivering the keynote address at the 15th Marketing Conclave organized by the Internet and Mobile Association of India (IAMAI), Manish Maheshwari, Managing Director, India Operations at Twitter India said there are 1.1 billion expected smartphone users in India by 2024, Internet users in...

MAM Marketing MAM
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/09/13/tanshiq.jpg?itok=Pvakvxx3
Tanishq TVC film with Nayanthara celebrates glittering gold & abundant auspiciousness

MUMBAI: Tanishq, India’s trusted jewellery brand has launched a new TVC campaign targeting its large customer base in Tamil Nadu.  The new TVC, featuring Southern superstar and face of Tanishq South, Nayanthara will showcase Tanishq’s strong understanding of the consumer, culture and customs from a...

MAM Media and Advertising Ad Campaigns
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/09/13/Unfdgfg.jpg?itok=xfjJBoC6
Tissot rolls-out innovative cinema campaign in collaboration with Khushi Advertising

MUMBAI: Tissot, world leader in the Swiss traditional watch industry has rolled-out an innovative on-screen advertising campaign in multiplexes. For this, ambient media agency, Khushi Advertising Ideas Pvt Ltd has helmed a unique multiplex advertising campaign to engage with audience in an...

MAM Media and Advertising Ad Campaigns

Sign up for our Newsletter

subscribe for latest stories