MAM

Honda Motorcycle & Scooter India unveil new campaign ‘Scooter Bole Toh Activa’

The campaign titled ‘Scooter Bole Toh Activa’ has been put together by Hakuhodo Wyng.

https://indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2022/09/29/honda_motorcycle.jpg?itok=YUz4TVjL

Mumbai:Honda Motorcycle & Scooter India (HMSI) has launched a new campaign "Scooter Bole Toh Activa" for its legendary scooter. The new campaign consists of a captivating song with sing-along lyrics. It shows how Activa has become a household name over the last two decades.

Conceptualised by Hakuhodo Wyng (a unit of Hakuhodo International India), the campaign highlights the nation’s cultural diversity and richness with many languages, regions, and ethnicities of India and the role of Activa in people’s lives—especially the youth. It emphasises how we vary in other aspects of life, but when it comes to defining a scooter, Activa runs synonymously with everyone.

The main film of the campaign has lyrics with words from many regional languages, making it truly diverse, just like this country. "Conceptualising this campaign was a unique experience—the creative idea was hidden in the brief itself, but to dig it up and to shape it into a full-fledged campaign was a challenge our team took up successfully," said Hakuhodo Wyng managing partner & creative head Shobhit Mathur.

He further added, "HMSI wanted to show how Activa has been such an integral part of Indian lives that it has become synonymous with the word, ‘Scooter’. So we gave the campaign a very Indian feel – a diverse lifestyle yet similar values, and a common love for Activa!"

The campaign has been shot all over the country to show how diverse the customer base for Activa is. Talking about the same, Hakuhodo Wyng senior business partner Saptarshi Sengupta said, "We have covered a very vast spectrum in terms of diversity to do justice to the love Indians have shown for Activa over the years. We have included people from multiple regions and age groups – especially the youth with their many life moments."

Latest Reads

https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/12/05/the-hindu.jpg?itok=04TArt7i
Ogilvy and The Hindu launch new campaign ‘#TheOtherObituary’ 

The Hindu and its agency partner, Ogilvy Bangalore, lend a voice to the voiceless yet again on the occasion of World Wildlife Conservation Day.

MAM Media and Advertising Ad Campaigns
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/12/05/pooja_sharma.jpg?itok=qwIJovku
iCubesWire elevates Pooja Sharma to business director of brand advocacy vertical

Mumbai: iCubesWire, an ad technology-based digital marketing conglomerate, has announced the elevation of Pooja Sharma to business director of its brand advocacy vertical. Founded in 2010, iCubesWire has a team of more than 300 people across India, Dubai, Indonesia, Singapore and manages more than...

MAM Marketing MAM
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/12/05/jaibeer_ahmad.jpg?itok=Z9C6QxnE
Havas Worldwide India appoints Jaibeer Ahmad as managing partner - North

Mumbai: Havas Worldwide India, the creative arm of Havas Group India, has appointed Jaibeer Ahmad as managing partner – North. Ahmad joins from Cheil India, to further strengthen and support the creative offering of Havas Worldwide India.

MAM Marketing MAM
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/12/05/40.jpg?itok=f-j9dI1y
FCB Interface appoints Gaurav Dudeja as CCO

Mumbai: As a part of the agency’s reorganization towards becoming future-ready and providing strategic partnerships to its clients, FCB Interface has announced the appointment of Gaurav Dudeja as chief operating officer. In his role, Dudeja will lead the business operations to drive the next level...

MAM Marketing MAM
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/12/05/adam_singolda_0.jpg?itok=sCgXuDvG
GUEST ARTICLE: Digital Advertising Predicts: Are We in A Recession?

Mumbai: Advertising is the harbinger of economic slowdowns. Past recessions like the pandemic and The Great Recession were each preceded by a dip in digital ad spend, which acts as a crystal ball for the economy’s future.

MAM Media and Advertising Digital Agencies
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/12/03/hrithik-ferrero-rocher.jpg?itok=GTYpeTYT
Ferrero Rocher launches Christmas campaign featuring Hrithik Roshan 

In order to promote Ferrero Rocher for its Christmas and New Year campaign, Ferrero India has created a new digital video ad featuring actor Hrithik Roshan.

MAM Media and Advertising Ad Campaigns
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/12/03/virat.jpg?itok=s20MLYk1
Noise appoints Virat Kohli as its brand ambassador 

Mumbai: Noise has appointed Virat Kohli as its new brand ambassador for their smartwatches. The partnership brings together the two established leaders of their respective domains who exemplify what it means to listen to the noise within. It is a true representation of the synergy between Noise and...

MAM Marketing MAM
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/12/03/wunderman_thompson.jpg?itok=5m6pQHI0
Monster India launches new campaign after rebranding itself as FoundIt

Mumbai : Monster India has launched a major rebranding exercise and a bold new campaign in collaboration with Wunderman Thompson Bangalore. The campaign tells the story from the perspective of a new generation of job seekers. A generation that knows exactly what they want and is not afraid to ask...

MAM Marketing MAM
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/12/03/yummize.jpg?itok=a5olvL_8
Godrej Yummiez launches TVC ‘Yummiez Mein Kuch Nahi Chupa Hai’ 

Mumbai: Godrej Tyson Foods Ltd (GTFL) ready-to-cook product brand Godrej Yummiez, has unveiled its latest campaign for its newly launched Godrej Yummiez Crispy Potato Starz. This one-of-a-kind star-shaped, crunchy snack is made with high-quality potatoes and advanced Individual Quick Freeze (IQF)...

MAM Marketing MAM