Report on Hindi News Viewership

Fastrack onboards Sanya Malhotra as brand ambassador to launch its new ad campaign for Reflex Play+

The campaign ‘#DoMoreWithYourHands’ is conceptualised by Lowe Lintas Bangalore.

Mumbai: Fastrack has roped in Sanya Malhotra as its new brand ambassador with the launch of a new campaign for Fastrack Reflex Play+.

Conceptualised by Lowe Lintas Bangalore, the brand’s latest campaign "#DoMoreWithYourHands" features Sanya Malhotra and Rohit Saraf.

The recently released film showcases the duo having a fun, flirty conversation seamlessly through their new Fastrack Reflex Play+ smartwatch, bringing alive the proposition that the watch lets you live your life hands-free with its BT calling features.



A post shared by Fastrack (@fastrackworld)

In association with Malhotra, the brand aims to amplify fun and edgy narratives with someone who personifies these qualities.

Commenting on the association with Malhotra, Fastrack marketing head Ajay Maurya said, "We are thrilled to have Sanya Malhotra on board for our brand’s new campaign. Sanya has never failed to make her vibrant presence known among the audience, and her strong and fun cinematic depictions of her characters always strike a chord. Fastrack is a brand that represents the young and their evolving styles. We are confident that Sanya would increase our brand’s resonance with our audiences and we are looking to make some iconic pieces of communication with her."

Speaking of her association, Malhotra commented, "I am super excited about this partnership with Fastrack. It's an iconic brand that I’ve loved for a long time. I'm looking forward to creating some fun stuff! Fastrack has always led conversations around youth culture, and I’m stoked to be a part of it. "

Talking of the creative side, Lowe Lintas regional creative head Shayondeep Pal added, "Fastrack has always stood for being youthful and quirky. These days, youngsters multitask. This film understands this Gen Z personality trait really well and seamlessly ties this in with the messaging: "#DoMoreWithYourHands." There couldn't be a better brand ambassador than Sanya Malhotra to convey the brand messaging forward!"

Latest Reads
Dabur Chyawanprash launches new campaign ‘Ghar Ghar Bann Gaya Dawai Ki Dukaan’ with Akshay Kumar

Mumbai: Ayurvedic health supplement brand Dabur Chyawanprash from Dabur India Ltd. announced a new campaign, "Ghar Ghar Bann Gya Dawai Ki Dukaan" with superstar Akshay Kumar. Conceptualised by McCann, the campaign highlights how self-medication has become a trend in every household. Through this...

MAM Media and Advertising Ad Campaigns
In the last decade, we’ve seen the digital advertising space evolve at a rapid pace, says MiQ’s Siddharth Dabhade

Mumbai: MiQ is a programmatic media partner for marketers and agencies. It connects data from multiple sources to do interesting, business-problem-solving things for 1,100+ clients. It says that it is an expert in data science, analytics, and programmatic trading, and it is always ready to solve...

MAM Marketing MAM
Crosshairs Communication wins PR and LinkedIn mandate for Entero Healthcare  

Mumbai: Delhi-based public relations (PR) and social media agency Crosshair Communications has bagged the PR mandate for Entero Healthcare and will be responsible for increasing brand awareness and media visibility for Entero Healthcare on digital platforms.  The agency will also be in charge of...

MAM Marketing MAM
Natural Diamond Council and Vogue India join hands to bring ‘Forces of Fashion’ to India 

Mumbai: Natural Diamond Council joined hands with Vogue India to bring the "Forces of Fashion" event to India for the very first time. "Forces of Fashion" saw Vogue editor-in-chief Dame Anna Wintour and Vogue global editorial director, Condé Nast chief content officer, and Vogue India’s head of...

MAM Marketing MAM
Tanishq partners with Talented for the launch of 'Wedding Conversations 2.0'

Mumbai: On Friday, Tanishq launched the second edition of its ongoing campaign, "Marriage Conversations." The latest edition was created by the indie agency Talented. Staying committed to its message, Tanishq’s "Marriage Conversations 2.0" urged couples to go beyond conversations about just the...

MAM Marketing MAM
Start-up funding hits two-year low in Q3 CY22 at $2.7 billion in India: PwC India Report

According to the PwC India report "Startup Deals Tracker - Q3 CY22," start-up funding in India hit a two-year low of $2.7 billion across 205 deals in the third quarter of fiscal year’22. 

MAM Marketing MAM
GUEST ARTICLE: Impact of advertising on people depends on relevancy of content

Mumbai: You know an advertisement has done its job when people start talking about it. When people are influenced to visit your website and learn more about your brand’s offerings. However, understanding what captures the attention of the audience and keeps them engaged is of real importance....

MAM Marketing MAM
Weekend Unwind with: SocioClout CEO & founder Bitesh Singh 

Mumbai: With another weekend upon us, it is time to unwind with the latest Q&A edition of’s Weekend Unwind—a series of informal chats that peek into the minds of corporate executives through a fun lens in an attempt to get to know the person behind the title a little better...

MAM Marketing MAM
SilverEdge onboards Rijo Mathew as COO and Nivas Salian as CGO

 SilverEdge, the only lifestyle company in India that is catering 40+ mature age segment in the market, announced that Rijo Mathew, has been named chief operating officer and Nivas Salian as chief growth officer, with effect from 1 December.

MAM Marketing MAM