Dolby releases consumer campaign in India

Mumbai: Dolby released a consumer campaign in India that aims to educate consumers about the Dolby difference available on mobile, on audio wearables or in the living room. The campaign is based on the insight that if you haven’t seen it or heard it in Dolby, you’ve missed out on the complete experience. The creative direction creates a sense of Fomo in our audience to pique their interest, making them realise that their experience is incomplete without Dolby. With the realisation that you don’t just hear & see, you experience & feel entertainment come alive in Dolby, the campaign hopes to induce the purchase of a Dolby-enabled device #BuyInDolby.

The core creative idea behind this campaign, "Dolby main suna aur dekha kya," is inspired by a very common & colloquial reference to a big revelation: "You ought to hear & see this." The film tracks a day in the life of an Indian family, and how Dolby brings alive experiences they love TV Shows on the go, mobile gaming, streaming music or their favorite movie in the living room.

Entertainment is in the fabric of our culture. Now more than ever, consumer expectations for best-in-class audio and video quality have never been higher. Consumers today wish to explore a robust content library without compromising on the audio visual experience. The immersive experience enables them to strike a deeper connection with their favourite TV shows, movies, music, sports and more. Dolby revolutionises the science of sight and sound through its innovative research and engineering, empowering creatives to elevate their stories and offer fans unforgettable experiences.