Cleanipedia launches digital campaign for festive season #SaafDiwaliShubhDiwali

The month-long campaign is being conceptualized and executed by Monk Media Network

MUMBAI: Cleanipedia, a content hub for homecare by Hindustan Unilever, has today launched #SaafDiwaliShubhDiwali, a month-long festive campaign to prepare users for the mammoth job of Pre-Diwali cleaning.

With the always-on lifestyle, consumers today are very busy and do not get time to clean their homes before the festivities start. Consumers tend to get overwhelmed about the prospect of deep cleaning their homes and end up not doing it the right way or end up over-complicating it, thus affecting the festive mood and cheer.

#SaafDiwaliShubhDiwali, is a content-led Diwali campaign to help users prepare for the mammoth cleaning job pre-Diwali with simple yet inspirational home-care solutions. The campaign will be conducted on Facebook and Instagram, wherein they will drive users towards their content platform. The articles on the platform will be in Hindi as well as English, thus catering to a larger audience.

Monk Media Network AVP Faaizah Husain said, "Cleanipedia is all about creating relevant content for its audience. The #SaafDiwaliShubhDiwali campaign is created keeping in mind the obvious connect of cleaning and the festival of lights. This will help the brand cater to its audience by enabling them to keep their homes spick and span in a hassle-free manner whilst enjoying the festivities. The month-long content-led campaign has been designed to drive traffic to the platform through its social media channels."

Monk Media Network creative director Adrine D'mello said, "While Diwali is huge for every brand, with Cleanipedia the fit is perfect. It's the time of the year where every individual is looking for tips or advice to clean their house or prepare for the festive season. Cleanipedia promises the users simple tips and tricks to every cleaning solution and that's what #SaafDiwaliShubhDiwali is all about. With our month-long content-led social media strategy we will provide users with simple and effective tips to deep cleanse their homes and get ready to celebrate the festivities stress-free."

With #SaafDiwaliShubhDiwali, Cleanipedia has got all the tips, tricks and processes to help ease your life and make all your chores simple and easy, thus giving you the time to enjoy the festive time with your family.

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