Mumbai: Candere by Kalyan Jewellers, a leading jewel-tech brand, announced the launch of their campaign #NayiShuruaatHeereKeSaath on Akshaya Tritiya. The campaign introduces a quick & hassle-free solution and a problem-solving fix with Candere’s 100 per cent lifetime exchange value on diamond jewellery.
Akshaya Tritiya is considered one of the most auspicious days for purchasing gold or jewellery in the Hindu calendar. However, the ideas behind any jewellery purchase during such occasions had been strictly inclined towards gold. Candere aims to provoke a change in the outlook of owning one’s ‘pehla heera’, marking the day's auspiciousness and new beginnings. The 25 seconds campaign film highlights the problem statement surrounding the purchase of diamonds which otherwise has this ‘wow’ factor but there is a persisting hesitation owing to the product's resale value. The campaign primarily motivates the customers to make diamond purchases allowing them to avail the exchange offers anytime in addition to 100 percent future valuation. Candere wants to solve this particular pain point and address the doubt revolving the purchase in the customers.
Candere by Kalyan Jewellers founder & CEO Rupesh Jain said, “We are thrilled to launch this year’s Akshaya Tritiya campaign, and strongly believe that our messaging will reach out to our valuable customers. While this day is marked auspicious with the purchase of gold mainly, we at Candere want to encourage the customers to buy diamond jewellery and celebrate as well cherish new beginnings, providing them with the maximum benefits on product exchange in future.”
Candere by Kalyan Jewellers head of marketing & brand experience Akshay Matkar further added, “Marking the new beginning with Diamonds (#NayiShuruaatHeereKeSaath), this Akshaya Tritiya will not only give an extra edge to our diamond category allowing our customers to purchase from a wide collection but also avail exchange offers with 100 percent future valuation of the purchased items.”
The campaign will continue until 23 April. The campaign has exclusive offers of up to 100 percent off on making charges of gold & diamond jewellery in addition to an extra three percent instant bank discount on debit & credit cards of all leading banks.
