MAM

Brand Factory takes a quirky take on how things go overboard during Diwali

Breaking the clutter of festive films, the digital film captures Diwali moments in a witty way

https://indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2018/11/02/bf.jpg?itok=SoAmqmw3

MUMBAI:  Diwali known as the festival of lights, brings with itself a gigantic festive fervour that's filled with fun, happiness, love, family bonding, and not to forget — the gifting and shopping frenzy. And no brand wants to miss out the opportunity to connect with its audience through a heart-touching and emotional content.

Brand Factory, breaking this clutter, has launched a digital film - #Diwali365Days, which shows there is every day Diwali at Brand Factory because of amazing discounts 365 days on 200+ fashion brands.

The film captures the essence of how Diwali also means dramatisation of everything. There are countless greetings from random numbers to mandatory office celebrations to never-ending selfie sessions. It is something we don’t opt, but our celebrations are incomplete without it. Through a quirky narrative, the digital film showcases such instances which do get overwhelming. 

The film was a big hit among millennials and garnered over 2 million views and 200+ shares in just 5 days.

Brand Factory chief marketing officer Roch D’Souza says, “During Diwali, brands usually take an emotional or social hook to convey a message. But at Brand Factory, we decided to take insights from things that usually happen during Diwali and give a quirky spin to it. So, we decided to have a digital film which will resonate with our audience. At the same time, we ensured to enhance the brand proposition of discounts 365 days which the film does it aptly.”

Brand Factory, a Future Group concept, is India’s leading chain of fashion discount stores with 72 outlets across 30 cities in India. It offers 200+ Indian and International fashion brands at 20-70 per cent discount, 365 days a year. It also offers a diverse range of merchandise at absolutely great prices in a refreshingly enjoyable ambience. Brand Factory stores include men’s formals, casuals, youth wear, women’s wear, sportswear, kids wear, footwear, accessories and more.

Latest Reads

https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/06/24/society.jpg?itok=7mOCMb1k
Society Tea forays into a new category with a new brand - spice secrets

MUMBAI: Celebrated household name, Society Tea, announces expansion into a new category with the launch of Spice Secrets. The new brand will focus on Chutneys and Pickles (to begin with) in delightful flavors that encompass a variety of palate spectrums. Society Tea’s latest product offering is all...

MAM Marketing MAM
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/06/24/mochi.jpg?itok=KfriF4la
Splash into awesomeness this rainy season with MOCHI

MUMBAI: As monsoons drench the city with rebuilding and laughter, it also brings the dilemma to wear the perfect footwear that suits the season and comforts the feet. Mochi, the brand that all feet love gives you a hundred reasons to enjoy the rain. You can choose the perfect pair from a plethora...

MAM Marketing MAM
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/06/24/cannes.jpg?itok=pyZvV3ZZ
Cannes Lions 2019: Vicks ‘One In A Million’ #TouchOfCare only Indian campaign to win 4 metals

MUMBAI: Vicks ‘One in a Million’ #TouchOfCare continued its winning spree at Cannes Lions 2019, bringing home 4 metals for the campaign. With one Silver Lion in the Film for Single-market Campaign category, and three Bronze Lions for Creative Strategy, Film Craft, and Film Healthcare category, this...

MAM Media and Advertising Ad Campaigns
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/06/24/ponds.jpg?itok=1VewPOfy
Pond’s urges Indian women to overcome their inner hesitations and #SeeWhatHappens

MUMBAI: Pond’s, one of the world’s leading beauty and skincare brands, today launched an impactful campaign with the aim of bringing the issue of inner voices into the spotlight – and into mainstream media – enabling women to understand how common place inner voices are, and help them overcome the...

MAM Marketing MAM
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/06/24/quintus.jpg?itok=3AODvHZl
Quintus Media inks 40+ hr deal with off the fence for its youtube channel ‘Free Documentary’

MUMBAI: International distribution and media agency Quintus Media has inked a deal with factual producer and distributor Off The Fence.  The package includes over 40 hours of factual programming to be shown on Quintus Media’s YouTube channel Free Documentary.  The deal covers a diverse range of...

MAM Marketing MAM
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/06/24/onetake.jpg?itok=LhmoVhWN
IMCL’s HITS platform gets 16 new PayServices

MUMBAI: One Take Media Co (OTMC)  has launched 16 new Pay Platform Services on NXT Digital , the Headend-In-The-Sky (HITS) platform ofIndusInd Media & Communications Ltd. (IMCL) – available to subscribers across India. Consumers can now enjoy 16 Pay PlatformServices which includes...

MAM Marketing MAM
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/06/24/APIS.jpg?itok=nMe4tNBI
APIS India awards media mandate to dentsu X

MUMBAI: APIS India, an FMCG company, has awarded its media mandate to dentsu X India, an integrated media specialist from the house of Dentsu Aegis Network. APIS India offers a range of quality food products in India. The brand started its Indian Consumer Business 36 months ago and now it is a...

MAM Marketing MAM
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/06/24/rahul.jpg?itok=A2HGKJHC
Rahul Karwa joins Geometry Encompass as COO - west

MUMBAI: Geometry Encompass, India’s leading experiential marketing and brand activation agency, a part of WPP, recently appointed Rahul Karwa as their Chief Operating Officer (COO) - West. He will operate out of the Mumbai office.

MAM Marketing MAM
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/06/24/bharat.jpg?itok=1sb_GG7f
Bharatmatrimony bags superbrand 2019 recognition

MUMBAI: India’s largest and most trusted matrimony service, BharatMatrimony, from Matrimony.com, has been conferred with the prestigious 'Superbrand 2019' status by leading independent brand arbiter Superbrands India. This year's effort was endorsed by 18,013 consumers who scored across 2018 brands...

MAM Marketing MAM

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories